Tag Archives: paddy power

Paddy Power has launched its latest controversial campaign offering gamblers their money back if a Russian beats a British or Irish competitor at the upcoming Olympic Games. It uses the tagline ‘Urine Luck’ alluding to Russia’s doping scandal which hit the press recently. The International Olympic Committee has refused to ban Russia outright from Rio, and has instead allowed the international …

A recent study by Global Reviews has revealed some interesting insights on the state of play of UK sports betting provider websites.  The Digital Sales Effectiveness study looked at consumer behaviour and the conversion rates of bettors on the sites of some of the key industry players such as Paddy Power, Ladbrokes, William Hill, Betfair, Sky Bet, Bet365 and Coral. Over …

Paddy Power has initiated an advertising stunt at the Russian Embassy in Kensington, West London, after the Russian Olympic team were left facing a blanket ban from appearing in Rio 2016 next month. The IOC may still be exploring legal options regarding the possibility of introducing the ban, but that hasn’t stopped the bookmaker from pressing ahead with a campaign …

The UK Advertising Standard Authority (ASA) has rapped Paddy Power for its Cheltenham 2016 ‘Complaints Line’ advert for using a misleading promotion. The TV advert created by London agency Lucky Generals featured comedian Kayvan Novak’s characters promoting Paddy Power’s ‘Money Back as a Free Bet’ on all second places at Cheltenham 2016 offer. The advert would see the bookmaker further …

A total of 35 jobs will be cut as Ireland’s largest independent bookmaker Hacketts goes into liquidation. This has seen the remaining 18 of its betting shops closed down.  The family business, which was first founded by Cyril and Monica Hacket over 50 years ago, had a turnover of €30m (£24m) but it has been stated that numerous factors such as …

Tabcorp is part of a 3-way race for a wagering deal with New Zealand’s TAB, as the Australian company looks to push into overseas markets and diversify its earnings. NZRB chief executive John Allen commented: “The New Zealand Racing Board is currently in discussions with three organisations, of which Tabcorp is one, to explore options to automate our fixed-odds betting …

Ireland’s two largest bookmakers, Paddy Power and Boylesports have confirmed that they will no longer accept wagers on Irish under-18s sporting fixtures or competitions, in a move to address national concerns relating to gambling’s impact on sports development. Both operators will no longer display betting markets for under-18s competitions, a move that has been welcomed by Irish sporting stakeholders such …

Irish bookmaker Paddy Power has released its latest video; an (assumedly) unwarranted Euro 2016 anthem for Scotland. It features a host of Scottish celebrities including Michelle McManus, The Krankies, and ex-footballers Frank McAvennie and Andy Goram amongst a group marching through the rainy Highlands singing along with bagpipes and a drum keeping the rhythm. No Scottish stereotype is forgotten with a stand selling deep …

Paddy Power has upgraded its customer prepaid card to a new contactless service powered by MasterCard which will allow players to have instant  and unrestricted access to their online funds. Announcing its new ‘Cash Card PPLus’ service through its blog, the prepaid card will enable players to withdraw funds instantly, drastically reducing customer withdrawal waiting times which can take between …

Coral has suspended betting on Tom Hiddlestone, star of BBC drama The Night Manager and Loki in Thor, to be named as the next James Bond.  There has been much speculation about who’ll replace Daniel Craig with a number of big names being thrown around. A great increase in betting activity on Hiddlestone this weekend though prompted Coral to first …