Supporting the launch of its new ‘Set For Life’ draw based game, UK National Lottery operator Camelot has published its new multi-format advertising campaign ‘Make Every Month Amazing’. Entering 2019, Camelot’s executive team announced the launch of its new ‘annuity-prize’ game Set-for-Life (inbound for 15 March), which sees the National Lottery pay winners ‘£10,000 a month for a period of …
Read More »Tag Archives: National Lottery
UKGC seeks wide business input on National Lottery contract
Addressing an audience of executives at the ‘Media & Telecoms 2019 & Beyond’ event in London, UK Gambling Commission (UKGC) CEO Neil McArthur has urged media, technology, telecoms and publishing stakeholders to offer vital input on the next National Lottery licence. In 2019, the Department for Digital, Culture, Media & Sport (DCMS) working alongside the UKGC will launch the initial framework …
Read More »Irish Finance Minister disregards lottery betting worries
Claims that lottery betting could be a detriment to the Irish national lottery have been dismissed by the Irish Minister for Finance, Paschal Donohoe, who cited a lack of evidence. Speaking in response to a Parliamentary question, Donohoe stated that he does not believe that there is “any evidence of a significant impact on the national lottery arising from online …
Read More »DCMS confirms Boggis & Palmour as National Lottery Community Fund board members
The UK Department for Digital, Culture, Media & Sport (DCMS) has confirmed the appointments of civil service and fundraising veterans Emma Boggis and Danielle Palmour as Board members of the ‘National Lottery Community Fund’. The Community Fund, which is commonly known as the ‘Big Lottery Fund’, acts as an independent public body responsible for distributing money raised by National Lottery …
Read More »Duncan Maylon departs as Camelot retail director
Duncan Maylon, retail director of Camelot UK, is to depart the company after nearly a decade to pursue the position of commercial director at Arla Foods. During his tenure at Camelot, Maylon helped grow National Lottery retail sales upwards of 15 per cent, with annual in-store sales totting up to over £5bn. Malyon said: “I’ve loved working at Camelot for …
Read More »Camelot to launch annuity game ‘Set For Life’ inbound for March 2019
UK National Lottery operator Camelot has announced the upcoming launch of its brand new game – ‘Set For Life’ which will feature a top prize of £10,000 a month for a period of 30-years. The annuity prized game forms part Camelot’s new look portfolio, which has been developed to celebrate 25-years of the National Lottery this 2019. Tickets for ‘Set …
Read More »National Lottery ads cleared by Advertising Standards Authority
Three advertisements for the National Lottery have been cleared of wrongdoing by the Advertising Standards Authority (ASA), as a number of complainants challenged whether they suggested that participation could be a solution to financial concerns. The trio, seen on television in September of this year, depicted the same advert in three different variants, those of 120 second, 60 second and …
Read More »UKGC seeks to broaden stakeholders in reducing under-age gambling
Publishing its annual ‘Young People & Gambling’ report, the UK Gambling Commission (UKGC) has re-emphasised that stronger partnerships and diligence are needed by multiple stakeholders to protect under-age consumers from engaging with gambling products. Researching the gambling behaviour of young people within Great Britain for 2018, the UKGC reveals that 14% of 11-16-year-olds had participated in gambling activity in the …
Read More »UKGC seeks ‘fresh ideas’ for National Lottery 2023 concession
The UK Gambling Commission (UKGC) seeks fresh ideas, new innovations and modern customer experiences, to revamp the National Lottery. Last week, the UKGC confirmed that it was seeking bidders for its National Lottery 2023 concession, challenging current incumbent Camelot Group Plc, who have operated the lottery since its inception in 1994. To date, Camelot details that it has raised £38 …
Read More »National Lottery seeks ‘local appeal’ for 25th anniversary
Celebrating its 25th anniversary in 2019, the UK National Lottery plans to launch a nation-wide campaign highlighting the funds it has raised for vital community initiatives and good causes at a ‘local level’. Camelot, operator of the National Lottery has tasked its new creative marketing agency Adam&Eve London with delivering the campaign’s leading message and concept, which will showcase the …
Read More »