Betway has further enhanced its marketing in the sports space, signing a three-year agreement with German football club FC Schalke 04. Under the terms of the agreement, Betway will become the new premium partner of the Bundesliga team, benefiting from branding and advertising around the Veltins Arena in Gelsenkirchen for the next three seasons. “It’s a great honour to be …
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Betway has enhanced its esports offering, in cooperation with tournament organiser Blast, launching a range of Olympic-themed Counter-Strike: Global Offensive (CS:GO) challenges. Participating gamers will be able to test their abilities and composure on the new maps, with the highest overall scorer receiving the Betway x Blast golden medal. Known as the ‘Spring Games’, the maps will be broadcast via …
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Sportradar has strengthened its legal department by appointing Lynn S. McCreary as Chief Legal Officer, as the company continues to press ahead with international growth. McCreary brings over three decades of experience in legal, business and executive leadership roles to Sportradar, having worked at financial services and payments firm Fiserv for 11 years, serving in the capacity of CLO since …
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Betway has further enhanced its presence in esports by signing a global agreement with G2 Esports, in what has been described as a ‘landmark partnership’. The agreement will see the new partners collaborate on the development of a variety of ‘unique experiences’ and ‘exciting opportunities’ for esports fans and the wider community. Additionally, the duo will work to encourage growth …
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Paddy Power, the son of the owner of the bookmaker-of-the-same-name David Power, has raised over €500,000 in crowdfunding for his American SportZ Exchange (ASX) sports trading platform. The ASX project was founded in 2019 whilst a beta version was launched in 2020, and will function as a ‘stock market’ for sports, combining fantasy sports and financial markets, enabling fans to …
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Betway has strengthened its brand exposure and marketing in the burgeoning US sports betting sector via a multi-year sponsorship arrangement with the National Hockey League (NHL). The partnership represents the Malta-based operator’s debut partnership with a North American sports league, and will launch tomorrow (15 May) to coincide with the start of the 2021 Stanley Cup Playoffs. Brand exposure will …
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Paddy Power, the son of David Power, founder of the eponymous Irish bookmaker, has announced plans to launch a ‘sports trading’ platform, American SportZ Exchange (ASX), according to the Irish Independent. ASX will operate from Ireland but target the burgeoning US sports betting market, and will be initially financially supported as a startup via a €500,000 crowdfunding campaign using the …
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SoftSwiss has expanded the scope of its sportsbook product, announcing the introduction of a live in-play betting option for US sports leagues. The firm intends to utilise its new live wagering offering – supplied by odds feed provider and ongoing partner Betradar – to expand sportsbook functionality for its B2B clients and their customers, enabling odds to fluctuate quickly and …
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Genius Sports has filed a lawsuit against rival provider Sportradar in the UK High Court over the data firms’ ongoing legal dispute, according to a report by Sportico. In May 2019, the Genius Sports subsidiary was appointed by Football DataCo (FDC) as the ‘exclusive live data supplier’ for the Premier League, English Football League (EFL) and Scottish Professional Football League …
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IMG ARENA has secured rights to provide U.S. sports betting operators live streams of select out-of-market National Hockey League (NHL) games, via its digital betting platforms. The firm has been a NHL sports betting live stream provider in the European market for several years, and will be introduced to legalised U.S states and future states that will become authorised in …
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