Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The first round table participant was SBTech, who this week was chosen by Gamesys as platform provider for the new Virgin Bet brand in the UK. The company was …
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London-listed gaming technology specialist Nektan has reached a major milestone in its move to break-even as announced in its unaudited interim results for the six months ending 31 December 2018. The group announced back in January that it was on-course to breaking even in 2019, having reported record KPI growth, new commercial partnerships and progress on its US market foundations. …
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MoPlay has unveiled a new multi-year agreement with German Bundesliga club Hertha Berlin, which sees the firm become official sports betting partner. Following the organisations recent launch within Germany, MoPlay is striving to “upgrade the game,” via a mobile first strategy to provide customers with a fast, simple, personal and secure service. Juergen Reutter, MoPlay CEO, explained: “Securing a sponsorship …
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Having recently signed a landmark partnership with Manchester United, MoPlay is looking to standout in the UK betting market, placing a key emphasis on mobile betting and reaching out to a new demographic. SBC spoke to MoPlay’s CEO, Juergen Reutter about how the firm is looking to maximise key sponsorship deals to become a household name amongst UK brands. SBC: …
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Following on from the announcement of a new partnership with Manchester United, mobile betting and gaming brand MoPlay has strengthened its Premier League presence by agreeing to become the new sleeve sponsor of Watford. The partnership, which will start this season, will see MoPlay’s logo appear on the sleeve of the Watford home shirt, while the brand’s app icon will …
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New mobile betting and gaming brand, MoPlay, is looking to expand its global presence by signing a multi-year partnership with Manchester United. MoPlay has emphasised its promise to provide its audience with a fast, simple, personal and secure service, aimed at enhancing its player’s mobile gaming experience. This partnership with Manchester United, the world’s most iconic football club, will see …
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Sports betting solutions provider SBTech has announced the soft launch of mobile-first sportsbook MoPlay.co.uk, on a full platform solution. Becoming the latest brand to go live on the firm’s Chameleon360 iGaming platform, it is the first to be launched by Gibraltar based Addison Global Group. The MoPlay management team is to be led by Juergen Reutter, CEO of Addison Global …
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