Tag Archives: mobile

Mkodo’s Mark Gibson on joined-up messaging

Mark Gibson, mkodo Business Development Director and Chair of the AIME Mobile Betting Gaming Forum, believes that the different mobile marketing channels need not be viewed separately. Developing an excellent, market-leading, mobile proposition for your customers to enjoy is one thing but you’re only taking advantage of half the opportunity if you don’t address acquisition and engagement strategies. Within mobile, …

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Betfair becomes Bitefair in wake of Suarez ban

FIFA has found an unlikely ally ahead of tomorrow’s Colombia v Uruguay encounter. Amidst Bitgate, Betfair will rebrand across all platforms to show its support for the ban imposed on embattled star striker Luis Suarez. The betting exchange said it encourages the “thrill, excitement and fair play of sport” and will be calling itself Bitefair. The rebrand went live today and …

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William Hill takes Inspired mobile games

Inspired Gaming Group, supplier of SBG Video Lottery and Virtual Sports content, has announced a deal with William Hill to supply premium HTML5 games to its mobile gaming platform. William Hill Online is a leader in the UK’s online betting and gaming business and one of Europe’s largest online gambling operators. The first HTML5 game launched under the new partnership …

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No consistency in mobile KPIs

For more than three years now the online gambling industry has declared the mobile channel its key growth driver. Although the mobile business is becoming more and more important, operators do not have consistent reporting standards (KPIs) regarding their mobile revenues, at least not yet. In its latest Online Gambling Quarterly report (Q1 2014) MECN‘s researchers also found that not …

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Over half the country betting on the National

Over half (55%) of UK adults will be hedging their bets on this Saturday’s Grand National, according to a survey of 2,000 UK adults commissioned  by online payments company Skrill. According to the survey, punters will place, on average, £10 each trying to pick a winner at Aintree this weekend, suggesting that bets on the Grand National could top £270m …

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