Sky Betting and Gaming (SB&G) has announced the relaunch of its Sky Bingo brand following six months of research and development. The relaunch will be supported by the product’s largest multi-channel campaign investment, and headlined by the new strap line of ‘Expect Excitement’. The new ‘One to Go Moment’ campaign made its UK TV debut on Friday 7 October, and …
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Patrick ‘Paddy’ Power to be keynote speaker at HUDDLE Leicester
Industry marketing and communications expert Patrick ‘Paddy’ Power has been confirmed as keynote speaker at HUDDLE Leicester (Tuesday 8 November) Hosted at the Welford Road Stadium, the home of Aviva Premiership rugby club the Leicester Tigers. Paddy Power will speak to a business and entrepreneurial audience on how to create a high visibility brand. Presenting the session ‘Mischief Marketing with …
Read More »William Hill replaces Barclays as the FWA title sponsor
William Hill has replaced Barclays as the title sponsor of the Football Writers’ Association (FWA) in a three-year deal. The bookmaker has agreed the deal after enjoying a successful tier partnership with the FWA since 2013, which included the production of a weekly podcast. Patrick Barclay, New FWA chairman, said: “We’ve enjoyed a great working relationship with William Hill over the …
Read More »Dafabet looks to increase ‘Guests’ lead in the Tipster Challenge
John Cruces, Head of Marketing Operations at Dafabet, is the latest industry expert to take the Tipster Challenge on SBC News. He will be competing as the ‘Guest’ tipster at Yarmouth Races, alongside regulars Stephen Harris and Timeform. Cruces arrives at a favourable time, after Darren Haines (Heavyweight Sports) stretched the Guests lead to over 15 points last time out. …
Read More »Will the Betting Gods be smiling on the Guests at Haydock?
After the Guests moved to the top of the table last week, Betting Gods are on hand to try and keep the run going. It’s time for the 20th week of Tipster Challenge action at Haydock Races! The Guest tips have come from Tim who runs Big Race Bookie Busters, one of the Betting Gods tipster services. Upon accepting the invite, …
Read More »Jessica Bridge picks her Tipster Challenge winners at Nottingham
After first taking the Tipster Challenge in Catterick back in early March, Jessica Bridge of Ladbrokes is back for a second attempt at Nottingham today. Jessica, part of the PR team at Ladbrokes, has made live or recorded broadcasts across every major UK television and radio platform, including BBC News, ITV, Channel 4, Sky News, Sky Sports News, CNN, CNBC, …
Read More »Coral’s John Hill takes the Tipster Challenge at Ascot
After collecting 16.50 points and moving back to the top of the leaderboard last week, SBC News are there to be shot at as the Tipster Challenge enters its 15th week at Ascot. This week the 2nd placed Guests are represented by John Hill, PR Manager at Coral. John has been in his current role with Coral since March 2014, and …
Read More »ESL opens state of the art studio in Leicester
Esports organisation ESL has opened a glittering new UK studio in the city of Leicester. It is believed that ESL spent in the region of £800,000 on the facility called Studio 1 which features one of the largest LED video walls in the country at 10m by 3m. The studio also includes a production room with space for up to 30 …
Read More »Tipster Challenge – Jessica looks to bridge the gap at Catterick
Week 9 takes us to Catterick, as Stephen Harris tries to keep bettingexpert on top of the Tipster Challenge leaderboard! He will be taking on SBC News, Timeform and Guest tipster, Jessica Bridge. Jessica, part of the PR team at Ladbrokes, has made live or recorded broadcasts across every major UK television and radio platform, including BBC News, ITV, Channel …
Read More »Premier League Betting Tips – Arsenal vs Leicester
With the title decider (we said it) between Arsenal and Leicester going down today the team at popular tipster site, bettingexpert, has graced SBC readers with some expert tips for the showdown. bettingexpert Banker: Over 3.5 goals at 2.67 This tipster, h3ctor, sits on a 40.2% win rate on bettingexpert, having made 9183 tips. This one has all the makings of a …
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