Content and systems developer Betdigital’s popular offline Super Pots Bar-X game has been selected by Ladbrokes to be part of their online catalogue. “Super Pots Bar-X is an exclusive multi-channel title and we are really pleased with the initial performance. This deal will further strengthen our position online and we have made clear our pledge to work with best-of-breed suppliers and …
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Betting shop broadcaster SIS has extended its agreement as Official Pre-Race Data Distributors of British horse racing. SIS has formed a new agreement with PRD licence holder Racecourse Data Company to continue to supply the data to its retail and online customers until the end of 2018. SIS has had an arrangement with the British Horseracing Authority and subsequently its …
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Ladbrokes yesterday launched the UK’s first dedicated TV advertisement in an effort to promote responsible gambling. Following on from last month’s ‘Ladbrokes Life’ campaign, which celebrates the characteristics of different betting customers, the bookmaker said this follows the introduction of the ABB code of player protection, new set limits software on machines and retraining of staff to include a greater …
Read More »SBC’s Ted Menmuir looks at the state of the igaming supply chain and notices one name running through it like a stick of rock. In April Ladbrokes announced that it was on course to fulfil its migration to Playtech’s igaming services. The all-encompassing deal struck with the igaming software provider will see Ladbrokes drop its Microgaming inventory, as the sector …
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Operators unsure of how the latest changes to point of consumption licensing and taxation regimes in the UK will affect their ability to advertise are advised to get down to Stamford Bridge on 8 May for the latest news. Yesterday the government added to the uncertainty over the issue by announcing it was re-examining the existing gambling advertising controls via …
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One of the UK’s oldest and largest retail bookmakers has warned of potential shop closures and job losses in 2015, because of regulatory uncertainty and a 5% hike in Machine Games Duty (MGD). Speaking as Ladbrokes released its Q1 Interim Management Statement, Chief Executive Richard Glynn, said: “The unexpected recent tax increases and ongoing uncertainty surrounding regulation are unwelcome. We …
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Ladbrokes has launched its first TV campaign under new creative marketing agency Bartle Bogle Hegarty (BBH). The campaign, named ‘Ladbrokes Life’, has been launched in time for the upcoming FIFA World Cup in Brazil looks to promote the operator’s brand and mobile inventory. Ladbrokes has officially terminated its previous UK TV advertising campaign – Ladbrokes Game On which featured popular …
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Marketing and communication via Facebook and Twitter are becoming more and more important for online gambling operators. The researchers at MECN therefore compiled an overview of the activities and successes of the key online gambling operators on the key social networks. In nearly all social communities analysed, Paddy Power and PokerStars currently (Q1 2014 analyses) rank at the top. Paddy …
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Live racing and data provider Turf TV recorded a year of strong growth in 2013, having secured record numbers of subscribers and returned £45m to the racing industry. Turf TV owner Amalgamated Racing Limited (AMRAC) owns live broadcast rights for 34 of Britain’s racecourses, including festivals at Ascot, Cheltenham and Epsom. It also provides TV pictures and data to betting …
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Richard Glynn Chief Executive of Ladbrokes briefed staff that the operator was on course to deliver its full migration to Israeli igaming software developer’s product portfolio and player management solution. Ladbrokes will integrate Playtech’s systems before the upcoming 2014 FIFA World Cup. The operator aims to drop its current software and player management solutions, in favour of Playtech’s Information Management …
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