Tag Archives: Kindred Group

EFL Championship football clubs have been busy strengthening their partnerships ahead of the 2018/19 season, with both Nottingham Forest and Aston Villa announcing fresh agreements with BetBright and Kindred Group respectively. Last season’s play-off runner-up Villa has renewed and extended its relationship with Kindred, which has seen the 32Red brand become the club’s new principal partner, with Unibet set to …

Middlesbrough Football Club has entered into agreements with the Kindred Group, which will see a duo of its brands go into close relations with the EFL (English Football League) Championship side. Online casino 32Red has firstly been announced as the club’s new principal shirt sponsor, with the three year deal marking a “record breaking” partnership. This is to see the …

Kindred Futures the innovation arm of Stockholm-listed online gambling firm Kindred Group Plc, has launched a pioneering AI conversational chatbot system in partnership with tech start-up Artificial Solutions. Updating the market, Kindred Futures has developed its AI-centric chatbot to bypass industry standard ‘click-button functionalities’ and ‘key-word driven responses’, which struggle to identify problems related to the breadth and depth of …

Seeking to gain an instant foothold within the US sports betting market, Stockholm-listed European online gambling operator Kindred Group Plc is reported to be eyeing DraftKings as its next acquisition target. This weekend, US betting news source LegalSportsReport.com (LSR) reported Kindred governance’s interest in acquiring ‘big 2’ daily fantasy sports operator DraftKings. Kindred’s rumoured interest in DraftKings, follows last month’s …

Fans of the Rams will get a first look at Derby County FC’s 2018/19 home shirt today (31 May), complete with club’s new principal shirt sponsor 32Red. The Championship club, a beaten semi-finalist in the recent end of season Playoffs, has confirmed that the 32Red logo will take pride of place on the front of all of its first-team kits for …

Kindred Group’s European online betting subsidiary Unibet will become the first bookmaker to utilise Belgium customer verification app ‘itsme’, as the brand aligns its Belgian operations with new consumer protection demands. The itsme app is a Belgian government technology initiative, which seeks to strengthen the nation’s digital transactional framework, whilst adding further ID protections for Belgian online consumers. The app is …

The ninth edition of the International Women in Gaming Diversity Awards has taken place at The Savoy Hotel London, with a number of winners lauded throughout the night. Amongst them was Kindred Group, more specifically it’s legal team, who were crowned ‘Team of the Year,’ being recognised as “a team that has delivered change in the field of equality, diversity …

Stockholm-listed betting software provider Kambi Group Plc has today confirmed that it has successfully renegotiated its lead platform partnership with Kindred Group Plc. The agreed long-term contract extension will be put before shareholders at Kambi’s forthcoming Annual General Meeting (Stockholm on 31 May), including revised terms for a convertible bond between the two enterprises. The parties renewed contract agreement is set …

Expanding its social responsibility and safer gambling initiatives, Kindred Group Plc has confirmed the promotion of Maris Bonello to the newly created role of Head of Player Sustainability, Research & Integrity. Bonello the former Integrity Analytics lead for Unibet, will head up a data team working alongside Kindred’s legal and compliance teams, focusing on group-wide player-to-product sustainability standards. Furthermore, the …

Sports Information Services (SIS) has entered into a fresh partnership with global gaming operator Unibet, to deliver horseracing and greyhounds lives pictures and data from worldwide racecourses. Providing the Kindred Group brand with its British and Irish greyhound service, taking in a market of 42 fixtures per week, the live pictures and data suppliers will also be supplying Early Prices, …