Tag Archives: Kenya

Everton FC signs biggest commercial partnership with SportPesa

Everton - Copyright: moovstock / 123RF Stock Photo

SportPesa will become the main shirt sponsor for Everton FC in a five-year deal described as the biggest commercial partnership in the club’s 140-year history. Starting on 1 June, the new partnership is at the heart of an ongoing global expansion for SportPesa, which includes its recent investment in a new European HQ on Liverpool’s waterfront, after the city beat …

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50% Kenyan tax charge sees SportPesa seek business in Tanzania

SBC News 50% Kenyan tax charge sees SportPesa seek business in Tanzania

Kenyan sports betting operator SportPesa will seek to expand its commercial footprint in East Africa by launching its services and operations in neighboring Tanzania. This week, SportPesa governance confirmed that the company had been granted an operational licence by the Gaming Board of Tanzania (GBT). Kenyan business news sources report that SportPesa governance has been reviewing its growth strategy following …

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La Liga confirms SportPesa as African betting partner

SBC News La Liga confirms SportPesa as African betting partner

La Liga the governing body of Spain’s highest tier of professional football has confirmed Kenya-based bookmaker SportPesa as its first ever ‘African Sports Betting Partner’.   Securing a three-year deal as an official La Liga partner,  SportPesa will seek increase its coverage throughout key African markets as an official La Liga partner. The partnership agreement was confirmed by La Liga President Javier …

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Kenya TNA hierarchy open to industry tax review

SBC News Kenya TNA hierarchy open to industry tax review

Kenya’s National Alliance (TNA) government may move to review its 50% tax hike on all licensed gambling activities, following backlash from industry and sporting stakeholders. Kenyan news sources report that President Uhuru Kenyatta is aware of industry concerns and the potential liability of over taxing an effective industry. Kenyatta and his advisors are reported to be open to an industry review, …

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SportPesa investor issues multiple lawsuits against Kenya Treasury’s ‘improper’ tax hike

SBC News SportPesa investor issues multiple lawsuits against Kenya Treasury's 'improper' tax hike

SportPesa investor Bradley Trading has moved to challenge the Kenyan government regarding its increased gambling/betting industry tax hike to 50%. Presenting its 2017/18 Kenyan National Budget last March, Treasury Secretary Henry Rotich shocked industry stakeholders by announcing a blanket 50% tax on all licensed betting and gambling services. The majority of industry stakeholders expected the Treasury to announce an increase …

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Crippled… Kenya Treasury hits bookmakers with blanket 50% tax charge

SBC News Crippled... Kenya Treasury hits bookmakers with blanket 50% tax charge

Kenyan betting and lottery operators are by far the ‘biggest losers’ of the 2017/18 Kenya National Budget presented by Treasury Secretary Henry Rotich. The worst nightmares of Kenyan betting industry stakeholders came to life, as Rotich and the National Alliance (TNA) government announced a ‘uniformed 50%’ industry revenue tax on all verticals, more than tripling current gambling tax charges of …

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African Ambitions…Dafabet opens Nairobi hub office

SBC News African Ambitions...Dafabet opens Nairobi hub office

Philippines and Isle of Man based bookmaker Dafabet has made its first play within the African betting market by opening a ‘hub office’ in Nairobi Kenya. The Asian-focused bookmaker views the Kenyan market as its best entry point for the African market, detailing that consumers are knowledgeable of products and that the betting sector is mature due to established competition. The …

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Increased Kenya betting taxes may harm nation’s sports funding

SBC News Increased Kenya betting taxes may harm nation's sports funding

Kenyan betting industry and sports stakeholders have detailed concern about the potential rise in gambling and lottery taxes which could create negative business conditions and hinder effective tax revenues vital to the nation’s sports and social development programs. The restructuring of Kenya’s gambling laws have been a key mandate for the National Assembly which seeks to improve consumer provisions and …

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Kenyan operators urge congress to stop ‘industry killing’ gambling bill

SBC News Kenyan operators urge congress to stop 'industry killing' gambling bill

Kenyan betting stakeholders have warned the government that proposed laws drafted by MP Jakoyo Midiwo may end up stagnating the growing industry and killing off any potential tax revenues. Represented by industry body the Association of Gaming Operators of Kenya (AGOK), representatives have asked the National Assembly to halt Midiwo’s proposed National Gambling Bill, stating that its industry directives were deeply …

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