Team and players statistics are playing an increasingly integral role within the global sports wagering sphere, with the changing role of fans and the rising need for a deeper level of data seemingly having a direct knock-on effect. With a major change being undertaken in recent years, sports analytics firm Opta are one of the driving forces behind sports data …
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To the elation of football fans all over the globe, the Champions League returned this week and with it came strong away performances from Premier League clubs. A four goal drubbing at St Jakob-Park meant that tournament favourites, Manchester City set the record for the biggest away win in the knockout stages by an English side in the history of …
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Italian football giants AC Milan has announced a new sponsorship deal with Vwin, which marks the clubs first regional partner in Asia. The Philippine licensed Asian online betting firm has signed a multi year official partnership with the Serie A side, and are set to work with the club in Asian regions to launch customised marketing campaigns. It has also …
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From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has got you covered. The first biweekly review tackles the continuing saga of overseas TV rights money, as well as looking at some of the winners and losers from World Cup Russia 2018 qualification. Sky Sports backlash over Amazon Man City deal …
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After a £160 million pound overhaul of their squad, the odds on seven time European champions, AC Milan winning next season’s Scudetto have been slashed. At the culmination of last season, the Rossoneri were a massive 16/1 to end Juventus’ reign of domination in Italy. However, their lavish summer of spending means that their price has been shortened to just …
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Betfair has signed up to become the Official Gaming and Betting Digital Partner of Italian champions Juventus for the coming season starting from 2017/18. As part of the partnership, Betfair will be able to use Juventus’ name and image rights in their promotional material in Italy and around the world in Europe, America and Oceania. Supporters of ‘The Old Lady’ …
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Unibet and bet365 shared top billing for May’s biggest match on bettingexpert, with both bookmakers accounting for 10.29% of the tips on last month’s Madrid derby at the Bernabeu. The pair made up the top two for each of the top five matches on bettingexpert, which also included both matches between Monaco and Juventus, San Antonio Spurs vs Houston Rockets …
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Smarkets has announced a 30% increase in football trading volume across the biggest leagues in 2016/17, with £600 million traded on Europe’s top five leagues and two major cup competitions. Having accounted for £300 million of the football volume, the Premier League was by far the most popular league for trading on Smarkets. The rest was traded on La Liga, Serie …
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Asian-focused live fantasy sports operator Ballr, has confirmed that it has reached a commercial agreement with Italian Serie A champions Juventus FC, becoming the Turin football club’s official ‘Regional Games Partner for Asia’. The regional marketing deal, will see the Ballr brand promoted throughout Juventus’ Asian assets and initiatives, including the ‘Bianconeri’ future tours of Vietnam, Indonesia, Singapore, Thailand …
Read More »Following up on its insight and analysis into sports betting transaction during major sporting events, Worldpay a payment processing operator with high coverage and major transaction volume within the online sports betting industry, has today released exclusive 2015 data showing how busy Britain’s online bookies were during Saturday’s UEFA Champions League Final between Barcelona and Juventus. Worldpay’s data shows that on the Saturday of …
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