Tag Archives: Jesper Sogaard

The governance of industry affiliate marketing group Better Collective has disclosed that it intends to pursue a public listing on the Stockholm Nasdaq Exchange. Issuing a corporate update, the Copenhagen-based enterprise, details that it seeks to diversify its shareholder base, improving its access to capital markets. The funds raised through its Stockholm IPO, will be used to further Better Collective’s …

As the dust settles on the Supreme Court’s decision to repeal PASPA, betting tips provider Better Collective is already positioning itself towards this potentially lucrative market through their latest website, us-bookies.com. Us-bookies.com is an educational platform serving punters linked to the US horse racing community. In line with Better Collective’s current global portfolio of sites, which is predominantly focused on …

Highly regarded provider of betting tips, bookmaker information and gambling tools, Better Collective has been named as EGR’s number one in the Power Affiliates 2018 list. After impressing judges with criteria such as business and commercial success, M&A activity and regulatory and compliance procedures, Better Collective was picked out to be a leading power within the iGaming world. The list …

Better Collective has detailed the acquisition of Danish affiliate activities from Xperten Ltd and Xpert Ltd, including the SpilXperten brand, continuing the company’s long-term strategy. Stating a preference to build strong relationships within regulated and established European markets, the firm states that the acquisitions strengthens its place as “leading iGaming affiliate” and “market leader” within its home nation. Søren Kristensen, …

Industry publisher Better Collective has moved to strengthen its position within the lucrative Nordic betting market confirming that it has acquired the assets of Finnish affiliate, Premium Administration OU (PAOU). Updating the market, Better Collective details that it has secured a ‘seven-figure’ deal to expand its coverage within Finland, which currently services its smallest presence for Nordic market activities. Better …

The affiliate sector has been shaken up by a growing wave of consolidation, combined with increased regulatory responsibilities and levels of compliance placed on affiliates. Ahead of the London Affiliate Conference (LAC), we caught up with Better Collective CEO Jesper Søgaard to discuss the state of the market, along with the importance of industry gatherings, and what he thinks will …

With the working climate constantly changing, Jesper Søgaard, Founder and CEO of Better Collective, spoke to SBC about how affiliates can ensure stability for the forthcoming future, as well as how things have changed over recent years. After being crowned as the affiliate of the year at the SBC Awards 2017, the Better Collective CEO stated the group “are really grateful …

Industry affiliate Better Collective has confirmed the launch of its latest sports betting product BetBehind, an enhanced ‘auto-betting tool’ which allows users to instantly back the best tipsters from its extensive player/tipster community on bettingexpert.com. Detailing the release of BetBehind, Better Collective development states that it has brought ‘outside industry utility’ to sports betting user engagement, with the company focusing on …

Leading industry affiliate Better Collective continues to be recognised as one of Denmark’s fastest growing and most dynamic enterprises, having secured its seventh consecutive Børsen Gazelle Award. Developed by Danish business publication Børsen, the Gazelle Awards recognise the nation’s fastest growth enterprises, who have displayed consistent value for investors and stakeholders. The impressive places Better Collective amongst an elite small …

Leading industry affiliate marketing firm Better Collective continues its European expansion announcing this morning that it has acquired French digital media network Pull Media. The acquisition of Pull Media’s inventory significantly increases Better Collective’s presence within the regulated French online gambling market. Furthermore, Better Collective management has stated that it will use its new Pull Media assets to expand its …