Tag Archives: Jesper Soegaard

Perfect 10: The reasons not to miss Betting on Football 2018

Betting on Football

Betting on Football 2018, the fifth edition of the largest international sports and betting trade conference, will take place at Stamford Bridge from 20-23 March. Featuring 1,500 senior executives, 200 leading industry speakers and 50 key sessions #bofcon2018 has become a must-attend event for the entire sports betting sector. Here are just ten of the key reasons why missing this …

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Breaking Barriers… Better Collective forms bettingexpert API integration with Matchbook

SBC News Breaking Barriers... Better Collective forms bettingexpert API integration with Matchbook

Sports betting affiliate Better Collective has announced an ‘industry first partnership’ with online betting exchange Matchbook (Matchbook.com), which will see its bettingexpert Tipster API integrated within the operator’s platform. The API integration, sees Better Collective and Matchbook form a data collaboration, seeking to inform and engage Matchbook exchange players with detailed objective information on tips and ROI potential of live …

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Betting on Football casts its eye over the sports betting world

sports betting

Betting on Football 2018, held at Stamford Bridge from 20-23 March, will demonstrate its international appeal by delivering updates around the biggest sports betting jurisdictions. Global Market Profiles, which takes place on the first full day of #bofcon2018 on Wednesday 21 March, is one of five main tracks at the event, which will feature a total of more than 40 …

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Betting on Football 2018 takes shape with new speakers and exhibitors

#bofcon2018 speakers

Leading speakers from across the industry have signed up to Betting on Football 2018 (20-23 March), while 70% of the exhibition space at Stamford Bridge has already been sold. The list of confirmed speakers includes Snaitech CEO Fabio Schiavolin, Danske Spil CEO Niels Erik Folmann, Mr Green CEO Jesper Kärrbrink, Pinnacle CEO Paris Smith, Veikkaus Senior Vice President Jari Vahanen, …

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European Tech Pro Klaus Holse joins Better Collective governance

SBC News European Tech Pro Klaus Holse joins Better Collective governance

Leading industry affiliate Better Collective has confirmed that Microsoft’s former President of Western Europe and current CEO of SimCorp Klaus Holse has joined its company board. An experienced technology leader, Holse joins Better Collective governance as the company seeks to aggressively expand its European footprint, having undertaken a number of strategic acquisitions. The board appointment follows the addition of Jens …

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#boscon2017: Sky Bet CEO Richard Flint suggests ASA rulings were ‘last straw’

SBC News #boscon2017: Sky Bet CEO Richard Flint suggests ASA rulings were ‘last straw’

Speaking at last week’s Betting on Sports 2017,  Sky Betting & Gaming CEO Richard Flint said that his company “had to act” after recent rulings by the UK Advertising Standards Authority (ASA). The rulings, which led to Sky Bet closing its affiliate hub, deemed that an affiliate partner of the operator had used dubious adverts which promoted the idea that ‘gambling …

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Affiliates a hot topic at #boscon2017

SBC News Affiliates a hot topic at #boscon2017

After Sky’s controversial decision to terminate its affiliate programme, it’s unsurprising that the subject of affiliates was discussed in great depth at this year’s Betting on Sports conference. Jesper Soegaard, CEO, Better Collective described Sky Bet’s decision as a ‘big move, that they could have handled better.’ Soegaard added that: “Cooperation between operators and affiliates is something we need to tie …

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More than 120 operators confirmed for Betting on Sports 2017

Operators - #boscon2017

More than 120 operators, 75 top level affiliates and 80 suppliers will be joined by some of the biggest sports organisations in Europe at this year’s Betting on Sports conference, held from 12-15 September. Among the 120 operators at #boscon2017 will be the recently merged Paddy Power Betfair, a premium sponsor of the event, and Ladbrokes Coral, which will be …

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Football holds sway on bettingexpert despite domestic break

Football - Copyright: fifg / 123RF Stock Photo

The Confederations Cup final between Chile and Germany came out as July’s top match on bettingexpert, in a month dominated by football despite the absence of domestic league action. Surprisingly, the Champions League qualifier between Rijeka and TNS took second spot behind the final in Russia, ahead of the competition’s third place play-off between Portugal and Mexico. Unibet was the …

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