Tag Archives: Jason Robins

Jason Robins – ‘DraftKings needs to rethink its marketing message’

Speaking to Fortune Magazine Jason Robins CEO & Co-Founder of leading US daily fantasy sports operator DraftKings has stated that his company will need to “take a second look at its advertising”. As DraftKings looks to re-secure customer confidence following a string of legal battles in the US concerning its product legality and close association with sports betting. The DFS …

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DraftKings retains Exiger as compliance advisor

DraftKings has confirmed that it will retain the services of global risk and compliance advisor Exiger. New York based Exiger is set to conduct a review of all aspects of DraftKings financial, operational, compliance, and risk controls practices, with the aim of securing and improving the operators consumer safety policies and initiatives. Its continued partnership with Exiger was welcomed by …

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Fortune Magazine features DraftKings CEO Jason Robins as October cover star

Having made the eighth sport on Fortune.com 2015’s“40 under 40” list, DraftKings CEO and Co-Founder Jason Robins (34) will be the leader profile and cover star of Fortune Magazines October issue. In a feature titled “Big Bet – How Jason Robins is blowing up the $15 billion world of fantasy sports”. Fortune magazine will cover the rise of Boston based …

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Jason Robins – DraftKings targets October UK launch

DraftKings CEO Jason Robins has stated to fantasy sports news source RotoGrinders that his company will launch UK operations in mid to late October. The fantasy sports operator enters the UK market having gained a UKGC license in August, DraftKings announced that its UK and European operations would be led by Jeffery Haas former Director of Poker for bwin.party Entertainment, …

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DraftKings enters ‘Unicorn Club’ with $300 million Series D funding

The US tech industry has branded the birth of another ‘Unicorn’ as daily fantasy sports (DFS) operator DraftKings announces that it has raised $300 million (£195 million) in series D funding. 21 Century Fox’s Fox Sports division contributed the majority of the rounds funding capital, other investors included venture capital firms Atlas Ventures, Kraft Group and Raine Group. This latest …

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DraftKings scores exclusive MLS fantasy partnership

Following last week’s announcement that it would spend $250 million on Disney ESPN inventory over the next two years, US daily fantasy sports operator DraftKings continues to ramp up its marketing coverage by announcing an exclusive partnership with Major League Soccer (MLS). The MLS will become the fifth professional sports league/body to become an official partner of DraftKings joining the …

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DraftKings commits $250 million ad-spend with Disney ESPN

Daily fantasy sports (DFS) operator DraftKings is set to further its relationship with Walt Disney Company owned US sports network ESPN, by committing $250 million (£160 million) in ad-spend over the next two years. DraftKings will become the exclusive DFS partner to ESPN owned media channels and digital inventory as the operator secures its biggest advertising partnership and secures nationwide …

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DraftKings forms media partnership NASCAR

US stock car racing league NASCAR has announced a three year exclusive media partnership with fantasy sports operator DraftKings. The partnership will see DarftKings become the official daily fantasy sports partner of NASCAR races, and will further see DraftKings’ brand, tournaments and special promotions throughout NASCAR circuits and race day events. DraftKings have further confirmed that it will develop a …

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Golden State Warriors partner with DraftKings

The Golden State Warriors and DraftKings, the largest U.S.-based destination for daily fantasy sports, today announced a partnership making DraftKings the official sponsor of Warriors Slate Night. The partnership also covers additional sales and marketing elements. “As we continue to look for ways to further engage our fans, partnering with fantasy sports leaders like DraftKings makes perfect sense,” said Warriors …

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