Tag Archives: Italy

1XBet has been named International Presenting Partner of Italy’s Lega Serie A for the current season, covering Europe, Africa, the Middle East, North Africa and the Americas. It is hoped that the pulling power of the popular European league can be leveraged, and will enable 1XBet to boost its brand courtesy of a direct link with its target audience. The …

PSV Eindhoven has signed online entertainment site Wellbet as the clubs official Asian betting partner. Under the terms of the deal, due to commence on January 1 of next year and run until mid 2020, the bookmaker is to be granted exposure at PSV’s Philips Stadium and usage of the clubs logo in official campaigns. Toon Gerbrands, PSV General Manager, …

Paddy Power Betfair has announced its intention to withdraw its Paddy Power brand from the Italian market. Moving forward the Paddy Power Betfair group’s sole presence in the Italian market will be through the Italia branch of Betfair. Plentwin365 recently overtook Bet365 to become the Italian online sports betting market leader, after it benefited from a commercial boost after its …

Italian football giants Juventus, the 35 time champions of Italy, has agreed a regional sponsorship deal with Asian online betting firm F66.com. The three year deal will run until 2020, with part of the agreement giving F66.com use of the Turin club’s brand and image for the promotion of its services in Asia, with the exception of China, Vietnam and …

Updating the market, Nordic Nasdaq-listed Kambi Group Plc has detailed that it has strengthened its supplier position within the Italian betting market, having secured the lead sportsbook platform provisions partnership for StarVegas Italia. The partnership will see Greentube-owned StarVegas launch a ‘premium sportsbook’ product utilising Kambi platform and system provisions. This week, Kambi detailed that it had launched the initial …

Leading industry affiliate marketing firm Better Collective continues its European expansion announcing this morning that it has acquired French digital media network Pull Media. The acquisition of Pull Media’s inventory significantly increases Better Collective’s presence within the regulated French online gambling market. Furthermore, Better Collective management has stated that it will use its new Pull Media assets to expand its …

After being approved to operate in the UK last April, Slots developer Pragmatic Play has now been certified in both the Spanish and Portuguese markets. The news comes after both the Spanish Directorate General for the Regulation of Gambling (DGOJ) and the Portuguese Gambling Inspection and Regulation Service (SRIJ) have approved the company’s online games for distribution. Yossi Barzely, head …

After a £160 million pound overhaul of their squad, the odds on seven time European champions, AC Milan winning next season’s Scudetto have been slashed. At the culmination of last season, the Rossoneri were a massive 16/1 to end Juventus’ reign of domination in Italy. However, their lavish summer of spending means that their price has been shortened to just …

Yggdrasil Gaming CEO Fredrik Elmqvist spoke to SBC News about building its own platform iSENSE, the challenges of local regulation and the thinking behind its slightly obscure company name. SBC: What does it take to take a gaming developer brand from an unknown entity and newcomer in the space to one that’s well known and respected? FE: Innovation, creativity and …

Issuing a market update, Amaya Inc subsidiary PokerStars has declared that its online casino product has become ‘Italian market leader’ just two years after being officially launched. Backing its claim, PokerStars points to a June report by regulator the Amministrazione Autonoma dei Monopoli di Stato (AAMS), in which its online casino has taken circa 8.85% of GGR market share. PokerStars …