Esports Entertainment Group has signed a definitive agreement to acquire online sportsbook and casino Argyll Entertainment, with the transaction due to be finalised ‘on or before July 31’. The group had previously expressed its intention to acquire Argyll’s parent company LHE Enterprises back in May, with the move forming part of Esports Entertainment Group’s expansion into the traditional betting space. …
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Magnus Leppäniemi joins Vie.gg as head of marketing and esports
Esports Entertainment Group has strengthened its leadership team after appointing Magnus Leppäniemi as the new Vice President of Marketing and Head of Esports of its flagship brand, Vie.gg. Leppäniemi joins Vie.gg after amassing more than 20 years of sales and marketing experience from across the gaming industry. “Magnus is a proven marketing executive with invaluable knowledge of the gaming and …
Read More »Esports Entertainment Group onboards VIE.gg affiliates
Esports Entertainment Group has confirmed that it has begun onboarding new affiliate marketing partners on to its newly relaunched VIE.gg esports betting platform. The new affiliate partners will include esports teams, influencers, streamers, leagues, and super affiliates from Asia, Europe, North America and South America. “Our Affiliate partners are a very important part of our organic growth strategy in 2020 …
Read More »Esports Entertainment plans NASDAQ listing to fund Malta licence
Esports Entertainment Group has submitted an application to list its common shares across the NASDAQ Capital Market which will see the operator use the generated funds to support its Malta gaming licence application. The esports betting operator is yet to confirm just how many securities will be offered on the market, as well as the type to be listed, with …
Read More »MoneyMatrix secures first esports client in VIE
EveryMatrix’s payment processing subsidiary MoneyMatrix has announced its first esports-centric partnership, confirming that it will become the lead payment systems provider for VIE. VIE (vie.gg) an esports wagering exchange, will move to integrate MoneyMatrix’s NexGen Payment Processing platform, expanding its digital transaction capabilities. “We are excited to launch with MoneyMatrix’s processing platform as we can now offer our users access …
Read More »Esports Entertainment Group unveils 11 new affiliate deals
Esports Entertainment Group has announced affiliate marketing agreements with eleven esports teams. The deals come shortly after the Group launched its new esports wagering platform, entitled VIE. The affiliate esports teams involved are myRevenge, E’DRAGONS, Proud-Gaming, Aurales, Aequitas Esport, Eronic E-Sport, UAC eSports, Tigers-Roar, Esmaticx, GoasHax, Revise’Gaming. Grant Johnson, CEO of Esports Entertainment Group, said: “We are so pleased to …
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