Independent bookmaker Betfred is ready to scrap its entire commercial relationship with UK racing, detailing that it will no longer sponsor events and cull its entire on-course betting portfolio. A frustrated Fred Done founder of Betfred has stated to the Racing Post that his company ‘can live without the sport’ and that the bookmaker’s ‘association with racing is now broken’. …
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Football and betting partnerships continue to flourish this off-season as Bolton Wanderers FC announces bookmaker Betfred as its official shirt sponsor for the upcoming EFL Championship 2017/18. Upgrading its existing betting partnership, Bolton Wanderers will wear the Betfred logo on their match shirts for a period of two seasons, with the bookmaker gaining heightened match-day exposure throughout Wanderers’ Macron Stadium …
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Updating the market, the management of Ascot Racecourse has confirmed that it will launch its ‘AscotBet’ pool betting system in 2018. The product will be developed in-partnership with Betfred’s Totepool, who will end its trackside pools monopoly on July 2018, opening the market to new incumbents. Ascot management stated that following a review of options, it had decided to keep …
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The Times has revealed that a group of UK racing stakeholders are preparing to establish a rival pool-based betting system to Betfred’s Tote, as the sport looks for new revenue streams. Led by the Jockey Club and Arena Racing Company (ARC), it is understood that 56 of the 60 UK racetracks have committed to the Tote rival venture which will …
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Updating the market, FTSE-listed gambling technology provider Playtech Plc (Playtech) has informed investors that UK independent bookmaker Betfred has extended its online casino platform lead supplier agreement for Betfred.com until 2020. In May 2016, Betfred governance surprised industry observers by announcing that it would move its digital platform’s for sports betting and igaming services to GVC Holdings’ newly acquired bwin.party …
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Filing its corporate accounts for tax year 2015/16, independent bookmaker Betfred has posted pre-tax profits of £32.4 million reversing operating losses of £88 million recorded in 2014/15. Issuing a short statement attached to its year-end filing (period ending 25 September 2016), Betfred governance stated that wagering through increased player activity had grown significantly throughout its business properties. As a result, …
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Robert Mabbett, 37, has been confirmed as Betfred’s first ever winner in the SIS/Racing Post Betting Shop Manager of the Year. Mabbett, the North-East champion for his work in Brough, East Yorkshire, was declared the overall winner amongst the eight regional champions picked from an entry list involving high achievers from betting offices all over Britain and Ireland. Fred Done, …
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Betfred has been confirmed as the new official Super League title partner in a three-year deal which starts in 2017, Betfred’s 50th year of trading. Until 2019, Rugby League’s elite UK club competition will be known as the Betfred Super League. Alongside the naming rights, the company will be showcased at grounds across the country in front of more than …
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Industry news sources have reported that John Haddock has left as Chief Executive Officer of independent bookmaker Betfred. Haddock departs following thirty years’ service with the Manchester-based bookmaker, having served as CEO since August 2014 when he replaced Fred Done at the head of the company after years serving as managing director. As yet, Betfred governance has not disclosed any details …
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The Irish Independent has reported this weekend that Betfred is set to win its bid to acquire 360 betting shops from the £2.3 billion Ladbrokes-Coral merger. The Manchester-based firm is reported to have pipped Irish independent bookmaker Boylesports for the Ladbrokes-Coral retail inventory which was put up for sale in order to meet UK CMA competition standards. As the …
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