Sports betting giant bet365 capped a triumphant night at the SBC Awards by collecting the headline Bookmaker of the Year prize for the fourth year in a row. Having also been crowned Football Bookmaker of the Year and Mobile Bookmaker of the Year, the Stoke-based operator only narrowly missed out on a fourth prize after William Hill beat it to …
Read More »Tag Archives: fred done
Hall of Fame entry for Paris Smith, Fred Done and Vigen Badalyan
Pinnacle CEO Paris Smith, Betfred Founder and CEO Fred Done and BetConstruct Founder and CEO Vigen Badalyan will be inducted into the SBC Sports Betting Hall of Fame at this year’s SBC Awards. The fourth edition of this end of year industry celebration is being held tonight (Tuesday 5 December) at the stunning Artillery Garden at the HAC in Central …
Read More »The Betfred Story Part 4: Cementing the Legacy
“Work is not work to me. Work is my life, it’s my pleasure, I enjoy it. I don’t work for money, I work because I like working with the people, I like challenges, I like the future and I like developing all sorts of businesses.” – Fred Done Part 4 of the Betfred story (see part three here) is the …
Read More »The Betfred Story Part 3: Expanding The Brand
“All sponsorships are like partnerships. It’s not a matter of writing a cheque out. If you write the cheque out and leave it at that, believe me you’re wasting your money – you don’t get value. You’ve gotta keep working at it.” – Fred Done Part Three of the Betfred story (see part two here) looks at the modernising process …
Read More »The Betfred Story Part 2: The Bonus King
“One thing with Fred is that he gives everyone a chance, whether you’re a millionaire or whether you’re skint. He gives you a chance to win, and that’s what the man’s about – value.” – Gary Wiltshire, pundit and bookmaker Part Two of the Betfred story (see part one here) looks at how the company flourished. Before long Fred Done’s …
Read More »The Betfred Story Part 1: From Humble Beginnings
“I’m a businessman, but first and foremost I’m a bookmaker. And I love bookmaking.” UK bookmaker Betfred has grown into a multi-billion pound enterprise, and one that employs thousands across the UK, but this wasn’t always the case. Co-owner Fred Done opened the first shop way back in 1967, in a working-class area of Pendlebury, Salford. In the first part …
Read More »Fred Done celebrates 50-years in the betting game
Betfred founder Fred Done (74) is celebrating his 50th year in business, stating to the Manchester Evening News that he ‘will not slow down’. Alongside brother Peter, Fred Done opened his first betting shop ‘Done Bookmakers’ In Pendlebury, Salford, on September 4, 1967. Heading up the family business, Done would create a UK betting behemoth in Betfred which today operates …
Read More »Fred Done – Tote dispute sees ‘Betfred finished with UK racing’
Independent bookmaker Betfred is ready to scrap its entire commercial relationship with UK racing, detailing that it will no longer sponsor events and cull its entire on-course betting portfolio. A frustrated Fred Done founder of Betfred has stated to the Racing Post that his company ‘can live without the sport’ and that the bookmaker’s ‘association with racing is now broken’. …
Read More »Partnership upgrade sees Betfred become Bolton Wanderers official shirt sponsor
Football and betting partnerships continue to flourish this off-season as Bolton Wanderers FC announces bookmaker Betfred as its official shirt sponsor for the upcoming EFL Championship 2017/18. Upgrading its existing betting partnership, Bolton Wanderers will wear the Betfred logo on their match shirts for a period of two seasons, with the bookmaker gaining heightened match-day exposure throughout Wanderers’ Macron Stadium …
Read More »Ascot sticks with Betfred Tote for launch of ‘AscotBet’ pools in 2018
Updating the market, the management of Ascot Racecourse has confirmed that it will launch its ‘AscotBet’ pool betting system in 2018. The product will be developed in-partnership with Betfred’s Totepool, who will end its trackside pools monopoly on July 2018, opening the market to new incumbents. Ascot management stated that following a review of options, it had decided to keep …
Read More »