Sky News has reported that Betfred founder Fred Done is in ‘advanced talks’ to sell a significant stake of The Tote, as Betfred prepares to readjust its UK racing proposition. In 2017, Fred Done publicly stated that Betfred ‘was finished with UK racing’, and that his enterprise could ‘live without the sport’, following Jockey Club and Arena Racing Company (ARC) …
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Betfred – Castleford Tigers favourites as Super League returns
Super League explodes back into action this week and it promises to be the most exciting yet, with a number of sides staking valid claims that they will be contesting the Grand Final come October. Leeds Rhinos surprised everyone last time out, defeating the runaway league leaders Castleford Tigers in the Old Trafford showpiece to claim their eighth title. SBC …
Read More »Betfred enhances Rugby League relationship
Betfred has strengthened its Rugby League relationship, with an extension of its sponsorship deal with the sports governing body. Fresh off the back of it’s 2017 debut season as title partner of the Super League, including the spectacle of the Old Trafford hosted Grand Final, won by the Leeds Rhinos, the UK based bookmaker has increased its involvement in the …
Read More »bet365 lands fourth consecutive bookmaker of the year award at SBC Awards
Sports betting giant bet365 capped a triumphant night at the SBC Awards by collecting the headline Bookmaker of the Year prize for the fourth year in a row. Having also been crowned Football Bookmaker of the Year and Mobile Bookmaker of the Year, the Stoke-based operator only narrowly missed out on a fourth prize after William Hill beat it to …
Read More »Hall of Fame entry for Paris Smith, Fred Done and Vigen Badalyan
Pinnacle CEO Paris Smith, Betfred Founder and CEO Fred Done and BetConstruct Founder and CEO Vigen Badalyan will be inducted into the SBC Sports Betting Hall of Fame at this year’s SBC Awards. The fourth edition of this end of year industry celebration is being held tonight (Tuesday 5 December) at the stunning Artillery Garden at the HAC in Central …
Read More »The Betfred Story Part 4: Cementing the Legacy
“Work is not work to me. Work is my life, it’s my pleasure, I enjoy it. I don’t work for money, I work because I like working with the people, I like challenges, I like the future and I like developing all sorts of businesses.” – Fred Done Part 4 of the Betfred story (see part three here) is the …
Read More »The Betfred Story Part 3: Expanding The Brand
“All sponsorships are like partnerships. It’s not a matter of writing a cheque out. If you write the cheque out and leave it at that, believe me you’re wasting your money – you don’t get value. You’ve gotta keep working at it.” – Fred Done Part Three of the Betfred story (see part two here) looks at the modernising process …
Read More »The Betfred Story Part 2: The Bonus King
“One thing with Fred is that he gives everyone a chance, whether you’re a millionaire or whether you’re skint. He gives you a chance to win, and that’s what the man’s about – value.” – Gary Wiltshire, pundit and bookmaker Part Two of the Betfred story (see part one here) looks at how the company flourished. Before long Fred Done’s …
Read More »The Betfred Story Part 1: From Humble Beginnings
“I’m a businessman, but first and foremost I’m a bookmaker. And I love bookmaking.” UK bookmaker Betfred has grown into a multi-billion pound enterprise, and one that employs thousands across the UK, but this wasn’t always the case. Co-owner Fred Done opened the first shop way back in 1967, in a working-class area of Pendlebury, Salford. In the first part …
Read More »Fred Done celebrates 50-years in the betting game
Betfred founder Fred Done (74) is celebrating his 50th year in business, stating to the Manchester Evening News that he ‘will not slow down’. Alongside brother Peter, Fred Done opened his first betting shop ‘Done Bookmakers’ In Pendlebury, Salford, on September 4, 1967. Heading up the family business, Done would create a UK betting behemoth in Betfred which today operates …
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