Russian bookmaker Fonbet has strengthened its network of partners after signing a ‘royal’ agreement with Real Madrid which will run until the end of the 2022/23 season. As a result of the sponsorship, Fonbet will become the official betting partner of Real Madrid across Russia and the wider CIS region, including in both Belarus and Kazakhstan. “We are very excited …
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Fonbet marketing: Alexey Khobot on promotion in an era of restrictions
Alexey Khobot, who joined Fonbet shortly after its launch in 1994, created the company’s first software and now develops robots, spoke to SBC about its early approach to marketing and the ways in which legislative restrictions have influenced promotions. Early years – the reasons for no marketing “The company has been around for over 25 years, but only recently started …
Read More »Alexey Khobot: The early years in Russia and evolution of Fonbet
Having delved into the evolution of odds calculations, the use of bots in bookmaking and the history of live streaming in Russia, Alexey Khobot – the brains behind the first software for Fonbet – is back for more on the company’s inception in 1994, what the betting market looked like 26 years ago, and laying the groundwork for success. Fonbet …
Read More »Alexey Khobot on the evolution of odds calculations
Since it was founded in 1994, much has changed when it comes to calculating betting odds at Fonbet according to Alexey Khobot, the main developer behind the firm’s first software who says that technology has placed an increasing role in the process. As internet use was not as widespread as it is in 2020, Fonbet calculated its odds independently. This …
Read More »Fonbet builds betting experience through ‘Alice’ voice assistant
More than 5,000 users every month are now asking ‘Alice’ about current promotions on Fonbet, whose virtual voice assistant has a declared accuracy of about 90%. Alice, the Yandex-developed equivalent of Apple’s Siri, was first launched in 2017 but the Fonbet “skill” was only added in late 2019. It has the answers to thousands of common template questions that help …
Read More »Alexey Khobot, Fonbet: The importance of live streaming for Russia’s betting market
By European standards, the Russia betting industry is just reaching adolescence. Yet for the market’s biggest operators such as Fonbet, whose Russian revenues reached RUB19b (+£200m) in 2019, technology has moved on at speed over the last 10 years. One such example of this technology change is the integration of live sports streams – one of the most frequently mentioned …
Read More »FONBET’s Alexey Khobot: Using bots to formulate odds in 2020
In 1995, Alexey Khobot designed his first software for FONBET, which included the use of bots to assist in oddsmaking. The operator looks at why this artificial intelligence has been key, but points out that the human touch still remains king. The most important part of the bookmaking process is the formulation of odds. It’s no secret that bookmakers rely …
Read More »LATAM and CIS growth specialists head Emerging Markets track at Betting on Sports
Latin American and CIS growth experts JD Duarte and Stan Reoutt will bookend the Emerging Markets track at Betting on Sports 2019, as part of the event’s growing international outlook. Reflecting the increasing global reach of the sports betting industry, Emerging Markets is a five-session conference track that focuses on the opportunities available to operators and suppliers in some of …
Read More »Industry leaders headline Betting on Sports 2019 conference
Jason Robins (DraftKings), Paris Smith (Pinnacle), Jose Duarte (BetCris), Dominik Beier (Interwetten), Lahcene Merzoug (ComeOn!), Jesper Svensson (Betsson), Carmelo Mazza (Betaland), Sergey Portnov (Parimatch) and Stan Reoutt (Fonbet) represent just a small selection of the industry CEOs taking to the stage at this year’s Betting on Sports conference. Organiser SBC Events has released the full agenda for the fourth edition of …
Read More »New Inbet lobby to provide easy access to full virtual collection
Inbet Games has implemented a new lobby which enables bookmakers to integrate a whole collection of virtual games rather than one at a time through the API. The lobby, designed to provide incremental revenues for its online partners, can be tailored to match the look and feel for operators including Parimatch, Fonbet and Marathonbet. It means that the following virtual …
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