International online gaming brand Bodog recently signed to be a master sponsor of the Copa do Brasil in a seven figure dollar deal. The competition is the most significant club competition in the region – similar to the FA Cup in the UK. Bodog already has a long history of major sponsorships in Europe with English Premier League clubs like …
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The Jockey Club welcomes National Express onboard
National Express has signed a three year ‘Official Coach and Bus Partner’ agreement with The Jockey Club. This deal will see the UK’s largest coach operator provide dedicated services across the United Kingdom, direct to all major events in The Jockey Club’s racing calendar. As part of the new service, it’s promised that it will “provide customers with drop off …
Read More »Aguero in triple delight for fantasy managers
The latest gameweek of the Premier League has come to end, with Swansea City’s game plan executed perfectly to crash Liverpool back down to earth, following the euphoria of ending the long unbeaten run of Manchester City. Fantasy managers within SBC’s League of Legends were left ruing decisions to stock up on players of the Anfield based outfit, however, Pep …
Read More »Up for the cup: Ladbrokes agrees one game partnership with Fleetwood
Fleetwood Town announces one game betting partnership with Ladbrokes for the return of Jamie Vardy in the FA Cup 3rd round tie at Highbury on Saturday. The League one club has announced it’s delight to welcome in a one-match deal that will see Ladbrokes, the fastest growing multi-channel betting and gaming brand in the UK, become the team’s official sleeve …
Read More »Fantasy managers navigate tricky Xmas period
The hectic Premier League Christmas schedule has swept over the nation once again, causing many a debate for fans and a plethora of selection headaches for managers. That latter problem has also been affecting fantasy managers up and down the country, with the latest round of fixtures featuring a Tottenham Hotspur and West Ham United double bill. Despite a number …
Read More »Integrity the key as Football DataCo launches new partnerships
The official data rights holder of all the professional football leagues in England and Scotland, Football DataCo has announced an integrity agreement with Genius Sports and Perform Group. The Genius Sports and Perform partnership marks the first time that two global leaders in sports data and technology have joined forces to protect the integrity of sport. The partnership will enable …
Read More »FA charges Wayne Shaw over ‘Pie Gate’
Issuing a corporate communication, The English Football Association (FA) has charged former Sutton United goalkeeper Wayne Shaw on two breaches of its rules relating to betting and player misconduct. Following a review of the 20 February’s Emirates FA Cup fifth round tie between Sutton United and Arsenal FC at Sutton’s Gander Green Lane. The FA has charged Shaw with ‘influencing …
Read More »Sponsorship Spotlight – The rise in ‘one-off’ sponsorship deals in football
‘One-off’ sponsorship in football has been thrown into the spotlight this week, as Sun Bets prepare to sponsor the Sutton United shirt for the club’s FA Cup fifth round match against Arsenal on Monday, shown live on BBC One. The UK-based bookmaker, powered by Australian gambling company Tabcorp, will also receive a ticket allocation, full access to the players until …
Read More »Sun Bets up for the FA Cup with Sutton United
New UK bookmaker Sun Bets has announced that it will sponsor English National League South side Sutton United for their upcoming FA Cup fifth round tie against Premier League giants Arsenal FC. The one-time sponsorship will see the Sun Bets logo printed on the front of Sutton United match day shirts for the FA Cup tie which will be televised …
Read More »Super Soccer Oddsfeed: The slow death of the FA Cup
Jeevan Jeyaratnam, a partner at Super Soccer Oddsfeed, says he is concerned by the approach of the biggest clubs to the FA Cup, the world’s oldest cup competition. There were a number of high profile ‘shocks’ in last weekend’s FA Cup 4th round. Is this just the ‘magic’ of the FA Cup, where the unlikely becomes more likely due to …
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