Tag Archives: euro 2016

Euro 2016 will be the tournament of the second screen says Kambi

Sportsbook provider Kambi says the upcoming European Championships in France will be the first major football tournament where second screen betting becomes the primary way to place a wager. An analysis of data from the sportsbook provider also shows that the higher the profile of an event, the more likely it is that users will place a bet on a …

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The Senet Group refreshes Bad Betty for Euro 2016

Industry gambling watchdog, The Senet Group has released a national advertising campaign ahead of the start of Euro 2016 encouraging UK consumers to bet responsibly during what is set to be this year’s biggest gambling event. The Senet Group will refresh its  ‘Bad Betty’ campaign (first published 2015) to include football specific messages and tips to help gamblers stay in control and …

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Bookies’ Corner – Getting ready for Euro 2016

With everyone’s eyes on Euro 2016 this week the latest Bookies’ Corner focuses on just that and the build up to it from the world of bookmaking. SBC spoke to Ryan Murton Head of Digital Marketing at Oddschecker, BetVictor’s Head of Sportsbook Product Eoin Ryan, Head of Football (Interactive) at Gala Coral Richard Scott and Unibet’s Head of UK Marketing …

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Pinnacle launches $50,000 ‘Euro Predictor’ Competition

Newly re-branded gaming operator, Pinnacle, has launched a $50,000 ‘winner takes all’ Euro Predictor competition as part of its promotion of the upcoming Euro 2016 tournament. The proposition reflects the identity of the new Pinnacle brand, which rewards bettors’ predictive skills. ‘Euro Predictor’ offers a fixed cash jackpot for the entrant who predicts the most correct outcomes from the first …

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ESSA and ARJEL agree integrity partnership ahead of Euro 2016

ESSA and French gambling regulatory authority ARJEL have signed an integrity agreement ahead of the Euro 2016 Championships. The agreement will allow ESSA and ARJEL to exchange information with each other on suspicious betting. The partnership protocol covers a range of sports and competitions and demonstrates both parties’ ongoing commitment to protecting sport, consumers and regulated betting markets from the …

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SpiffX offers chance to Take 5 for a revolutionary live betting app

Stockholm listed specialist betting exchange SpiffX has launched a brand new live betting app that makes betting in-play as easy as pressing a button. Take 5 has been designed to make live betting accessible to a wider demographic of sports fans by making the concept as simple as possible. Take 5 consists of a single button which, when pressed, places …

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Sky Bet launches #betterpenalties campaign for England

Sky Bet is launching a series of short films before and during Euro 2016 to help ensure Roy Hodgson’s England overcome the dreaded penalty shoot-outs.  Created and distributed by strategic sports PR and sponsorship agency Heavyweight Sports, the #betterpenalties films featuring Matt Le Tissier will launch during this summer’s Euro 2016 tournament. In the first film English football’s best ever …

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Oulala launches revamped DFS game for Euro 2016

Following the successful launch of its monetised version in the UK last October, Oulala now allows users to choose football players from 24 national teams that will participate in the fast approaching European Championship.   The game has the same format, but has been redesigned and equipped with a number of additional features. The users will be able to form their fantasy …

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Unibet survey reveals England have the most passionate fans

A Europe-wide survey ahead of Euro 2016 has revealed that England have the most passionate football fans. In a survey of more than 4500 adults for Unibet, 31% of those questioned in England believed themselves to be ‘very interested’ in football, more than any other nation surveyed. All the home nations fared well with 29% in Northern Ireland considering themselves …

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Better Collective adds Euro Predictor and BetNStream

Better Collective has added two new products – Euro Predictor and BetNStream – to its impressive Euro 2016 line-up designed to ensure punters don’t miss a match, tip or bet throughout this summer’s tournament. The free-to-play Euro Predictor, optimized for mobile and desktop, is already capturing fans’ imaginations as they compete for the €100,000 (£77,000) prize that will be awarded to the best predictors. …

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