The second season of the FIA Formula E championship, the world’s first all electric motor racing series, has just two races left this campaign with the Renault e.Dams team currently occupying top spot. Formula E has fully embraced esports with open arms this year and back in Easter a deal between it, the ESL and Microsoft’s Turn 10 Studios has seen …
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Rob Dyche – Esport Gaming – Standing alone
Rob Dyche is the Cofounder and CEO of Esport Gaming, an esports focused betting platform licenced in Curacao. At the recent Esports Betting Summit, one of the points of discussion was whether esports is more suited to a dedicated platform or whether it should be integrated into a traditional sportsbook like any other new market. SBC readers can hear the thoughts …
Read More »Sky and ITV invest in Ginx TV’s 24 hour UK esports channel
The latest esports development in the UK has seen Ginx TV announce a notable change of direction in that it’ll rebrand to Ginx eSports TV as of June 23rd. This will be a 24 hour channel in partnership with television juggernauts Sky and ITV. Channel 470 in Sky’s Sports section will be its home meaning it’ll gain exposure to 23 million households …
Read More »Are Manchester United set to enter esports?
It is being reported that Manchester United are in a bidding war with esports organisation Fnatic to acquire a European Overwatch team. Reports have claimed that Fnatic countered an offer made by the Red Devils only for the club to then make a counter offer of its own, which is a clear sign of intent and dedication if this is true. Whilst Mourinho’s …
Read More »Valencia CF becomes the latest football club with an esports team
Valencia CF has become the first La Liga club to have its own esports team after the grand unveiling on Tuesday June 7th at the Mestalla stadium. This move follows the recent announcement by Schalke 04 that it had moved into the world of esports by acquiring and rebranding the popular team Immortals. Peter Draper, Marketing Director of Valencia CF, said: “This is …
Read More »Gillette makes smooth move into esports with Gfinity
Esports company Gfinity Plc has announced a new sponsorship deal with razor and personal care products giant Gillette. Gillette will involve itself via the launch of a new football focused esports tournament that’ll include a£15,000 prize pot, though surprisingly it’s Pro Evolution Soccer 2016 and not FIFA which the players will be competing in. ‘The Gillette Championship’ will see gamers compete in a 24 team tournament, …
Read More »Fnatic and Dafabet – Conquering the tough esports landscape
Many traditional sportsbooks now include some markets on esports and there’s no doubt that it’s a rapidly growing market but perhaps due to a lack of understanding and regulatory concerns, many have so far avoided commercial partnerships with the organisations within it. Dafabet became the first major sports betting operator to establish a deal with an esports organisation in the …
Read More »SNAI adds eSports betting inventory in partnership with Betradar
In partnership with Betradar market and data services, betting operator SNAI becomes the first Italian bookmaker to offer eSports betting services to consumers. Announcing its Betradar partnership yesterday, SNAI will enter the fast new industry segment with an estimated global wagering market of $23 billion by 2020. Offering a comprehensive eSports wagering service, Betradar will service SNAI with pre-match and …
Read More »Esports Betting Summit Review – Part 1 – Integrity and skins
The first Bullet Business Esports Betting Summit went off with a bang at the Royal Garden Hotel in London this week. With a strong lineup of speakers including Unikrn’s Rahul Sood, ESL UK’s James Dean and Victor Martyn of GosuGamers the 160 plus attendees were treated to a series of engaging and educational talks on the industry and how it …
Read More »Poker and esports – PokerStars partners with Team Liquid
Amaya Inc. owned PokerStars has announced a new sponsorship deal with major esports organisation Team Liquid. The terms of the deal will see several Team Liquid pros, including LiquidTLO, introduce poker into their gaming repertoire and showcase online poker to brand new audiences on their Twitch channels. The aim is to demonstrate the similar skills, challenges and competitive elements that poker shares …
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