Concerns are mounting in the US regarding the increased coverage and promotion of daily fantasy sports (DFS) products throughout national TV broadcast networks. US sports viewers have witnessed a surge in advertisements promoting DFS brands in the build up to the start of the NFL 2015/16 season (start date 10 September). Labelled as a key operating period for the sector, …
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Targeting further fan coverage ahead of the start of the 2015/16 NFL season (start date 10 September), US daily fantasy sports (DFS) operator DraftKings has announced a partnership with restaurant, leisure and entertainment firm Hooters. The partnership will see an extension of DraftKings ongoing media deal with US sports broadcaster ESPN, as the DFS operator hosts $300,000 Hooters Fantasy Football …
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Following last week’s announcement that it would spend $250 million on Disney ESPN inventory over the next two years, US daily fantasy sports operator DraftKings continues to ramp up its marketing coverage by announcing an exclusive partnership with Major League Soccer (MLS). The MLS will become the fifth professional sports league/body to become an official partner of DraftKings joining the …
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Daily fantasy sports (DFS) operator DraftKings is set to further its relationship with Walt Disney Company owned US sports network ESPN, by committing $250 million (£160 million) in ad-spend over the next two years. DraftKings will become the exclusive DFS partner to ESPN owned media channels and digital inventory as the operator secures its biggest advertising partnership and secures nationwide …
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US sports network ESPN has disclosed that the Department of Justice and the NFL in legal documents have considered, sports betting to be a ‘game of skill’. The definition used by both parties may become a vital distinction in the progress of legalised sports betting within the US. ESPN, North America’s biggest sports broadcaster, discovered the documents by searching public …
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US business and technology news sources have reported that Walt Disney Co (Disney) has backed away from its proposed $250 million investment in daily fantasy sports operator DraftKings. Disney will continue its partnership with DraftKings by providing exclusive fantasy sports content through its sports media network ESPN. DraftKings management stated that the operator was pleased to continue its partnership with …
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Scott Longley, Editorial Director of Regulus Partners, examines the upheaval in the fantasy sports industry caused by last week’s arrival of Disney. No sooner had Amaya announced last week its intention to enter the Daily Fantasy Sports (DFS) market in the US, than DraftKings dramatically – and appropriately given the provenance of the competition – raised the stakes. News reports …
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The New York Business Journal reports that US daily fantasy sports operator DraftKings has opened discussions with Walt Disney Co, with regards to a potential venture investment that could see the Seattle based start-up valued at $1 billion. At present the US sports market is seeing a tug of war being fought between heavily backed fantasy sports operators DraftKings and …
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