Tag Archives: DraftKings

Alex Fletcher: eSports Insider – Three truths about the eSports community

SBC News Alex Fletcher: eSports Insider - Three truths about the eSports community

The emergence of a global eSports marketplace has produced eye-popping projections that are beginning to capture awareness and attention from more and more of the mainstream public. However, quantitative market numbers do not communicate an actionable context for capturing the eSports opportunity; instead, this is found through comprehension of the underlying community. _________________________________ Competitive gaming: A community platform Depictions of the worldwide viewing …

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Scott Longley – DFS spotlight attracts major player attention

As  legal and political concerns grow over the promotion of  daily fantasy sports (DFS) products in the US. The burgeoning sector is still very much appealing to major brands, gambling operators and technologies. Scott Longley places DFS current context under the spotlight…  ____________________ The beginning of the NFL regular season is always a keenly anticipated event, but this year it was …

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Fortune Magazine features DraftKings CEO Jason Robins as October cover star

SBC News Fortune Magazine features DraftKings CEO Jason Robins as October cover star

Having made the eighth sport on Fortune.com 2015’s“40 under 40” list, DraftKings CEO and Co-Founder Jason Robins (34) will be the leader profile and cover star of Fortune Magazines October issue. In a feature titled “Big Bet – How Jason Robins is blowing up the $15 billion world of fantasy sports”. Fortune magazine will cover the rise of Boston based …

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DraftKings takes on eSports contests

SBC News DraftKings takes on eSports contests

US fantasy sports operator DraftKings has announced that it has added eSports fantasy contests to its customer markets. The operator will launch exclusive eSports contests from 1 October, with players being able to select picks from the popular League of Legends World Championships. Participants will be able to play for free or compete against others in cash prize leagues, including …

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Jason Robins – DraftKings targets October UK launch

SBC News Jason Robins - DraftKings targets October UK launch

DraftKings CEO Jason Robins has stated to fantasy sports news source RotoGrinders that his company will launch UK operations in mid to late October. The fantasy sports operator enters the UK market having gained a UKGC license in August, DraftKings announced that its UK and European operations would be led by Jeffery Haas former Director of Poker for bwin.party Entertainment, …

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DraftKings faces review by Massachusetts Attorney General Maura Healey

SBC News DraftKings faces review by Massachusetts Attorney General Maura Healey

US news sources have reported that Massachusetts Attorney General Maura Healey is set to review the legality of Boston based DraftKings operations and its daily fantasy sports services targeting US sports consumers. Issuing a short statement Healey’s Massachusetts state office commented “This is a new industry. It’s something that we’re reviewing, and we’ll learn more about it”. The state office …

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New Jersey Congressman Pallone calls for a legal review of fantasy sports operators

SBC News New Jersey Congressman Pallone calls for a legal review of fantasy sports operators

New Jersey Congressman Frank Pallone has urged for a congressional hearing to review the legality of fantasy sports operators targeting US consumers. Pallone who supported New Jersey’s failed attempt to legalise sports betting in licensed gambling premises (casinos and racetracks), told US news sources that there appears to be little difference between sports wagering and popular fantasy sports products. “Fans …

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US concerns grow over promotion of fantasy sports products

SBC News US concerns grow over promotion of fantasy sports products

Concerns are mounting in the US regarding the increased coverage and promotion of daily fantasy sports (DFS) products throughout national TV broadcast networks. US sports viewers have witnessed a surge in advertisements promoting DFS brands in the build up to the start of the NFL 2015/16 season (start date 10 September). Labelled as a key operating period for the sector, …

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DraftKings spends $24 million on TV advertising ahead of NFL 2015/16

SBC News DraftKings spends $24 million on TV advertising ahead of NFL 2015/16

In its build up to the kick-off of the 2015/16 NFL season, daily fantasy sports (DFS) operator DraftKings has spent more on TV advertising than any other US company, according to data from media analysis software iSpot.TV It is estimated that the DFS operator has spent in the region of $24 million advertising on TV networks, promoting its campaign “Real …

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DraftKings takes on new brand communication for NFL season 2015/16

SBC News DraftKings takes on new brand communication for NFL season 2015/16

US daily fantasy sports operator DraftKings has taken a new approach to its marketing and brand communications for the start of the 2015/16 NFL season. Announcing the launch of its multi-content advertising campaign “Welcome to the Big Time”, under the direction of new full service marketing agency Butler, Shine, Stern & Partners (BSSP), DraftKings aims to widen its appeal to …

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