Tag Archives: DraftKings

DraftKings partners with ‘The Garden’

US daily fantasy sports operator Draftkings, continues its high level marketing expansion with the conformation of a multi-year marketing agreement with New York sports and entertainment venue Madison Square Garden Co. DraftKings will displace rival operator FanDuel as official fantasy sports partner of Madison Square Garden (MSG). The partnership will see the DaftKings brand promoted throughout the MSG venue, the …

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DraftKings forms media partnership NASCAR

US stock car racing league NASCAR has announced a three year exclusive media partnership with fantasy sports operator DraftKings. The partnership will see DarftKings become the official daily fantasy sports partner of NASCAR races, and will further see DraftKings’ brand, tournaments and special promotions throughout NASCAR circuits and race day events. DraftKings have further confirmed that it will develop a …

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Marc Pedersen – Fantasy the star at GIGSE and iGNA

Marc Pedersen, SBC News Affiliate Correspondent and Head of Sales at Better Collective, recently attended the industry’s two igaming shows in the US – Igaming North America and GIGSE. Here’s what he found out. What did you discover about the potential, or not, for sports betting in the US market going forward? Two major topics came to mind. One is …

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Yahoo looks to enter daily fantasy sports market in 2015

Digital media operator Yahoo has announced that it is planning to enter the daily fantasy sports market, as the media company aims to become the marketplace’s third biggest player. Yahoo CEO Marissa Mayer announced the upcoming product launch during the company’s Q1 earnings call, Mayer further outlined that Yahoo would aim to release its product by Q3 2015. At present …

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Scott Longley – Disney shows Daily Fantasy Sports is no Mickey Mouse market

Scott Longley, Editorial Director of Regulus Partners, examines the upheaval in the fantasy sports industry caused by last week’s arrival of Disney.  No sooner had Amaya announced last week its intention to enter the Daily Fantasy Sports (DFS) market in the US, than DraftKings dramatically – and appropriately given the provenance of the competition – raised the stakes. News reports …

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DraftKings extends partnership with MLB

Having confirmed a $250 million investment venture by Walt Disney Co, daily fantasy sports operator DraftKings has further announced that it has extended and expanded its partnership with Major League Baseball (MLB). The expansion of services and promotion sees DraftKings host co-branded exclusive daily fantasy games. MLB will further boost its association with the operator by offering players exclusive prizes …

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Melissa Blau – FastFantasy – Change of Play, Change of Game!

After the Easter holiday break, team SBC’s Social Gaming editor Rasmus Sojmark caught up with iGaming industry expert Melissa Blau to discuss new venture FastFantasy which aims to transform the burgeoning US daily fantasy sports market by simplifying its play and game mechanisms. Through iGaming Capital Blau has become one of igaming’s best renowned consultants, helping numerous new ventures enter …

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DraftKings valued at $1 billion as Disney commits to venture Investment

International media and entertainment provider Walt Disney & Co (Disney) has announced that it will invest $250 million in daily fantasy sports operator DraftKings. The investment venture will see Disney own approximately a 27% stake in DraftKings. The Disney investment represents a huge coup for DraftKings, who are expected to partner with Disney owned sports media provider ESPN, the US’ …

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Amaya Gaming eyes fantasy sports entry in 2015

During yesterday’s 2014 earnings call Amaya Gaming CEO David Baazov indicated that the company was exploring entry into the burgeoning US fantasy sports market. Baazov indicated that Amaya views a great cross over fit between Poker and daily fantasy sports consumers. Baazov stated that the company would look to launch fantasy sports operations by the second half of 2015, targeting …

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Disney eyes fantasy sports venture with DraftKings

The New York Business Journal reports that US daily fantasy sports operator DraftKings has opened discussions with Walt Disney Co, with regards to a potential venture investment that could see the Seattle based start-up valued at $1 billion. At present the US sports market is seeing a tug of war being fought between heavily backed fantasy sports operators DraftKings and …

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