Tag Archives: DraftKings

New Jersey Congressman Pallone calls for a legal review of fantasy sports operators

New Jersey Congressman Frank Pallone has urged for a congressional hearing to review the legality of fantasy sports operators targeting US consumers. Pallone who supported New Jersey’s failed attempt to legalise sports betting in licensed gambling premises (casinos and racetracks), told US news sources that there appears to be little difference between sports wagering and popular fantasy sports products. “Fans …

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US concerns grow over promotion of fantasy sports products

Concerns are mounting in the US regarding the increased coverage and promotion of daily fantasy sports (DFS) products throughout national TV broadcast networks. US sports viewers have witnessed a surge in advertisements promoting DFS brands in the build up to the start of the NFL 2015/16 season (start date 10 September). Labelled as a key operating period for the sector, …

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DraftKings spends $24 million on TV advertising ahead of NFL 2015/16

In its build up to the kick-off of the 2015/16 NFL season, daily fantasy sports (DFS) operator DraftKings has spent more on TV advertising than any other US company, according to data from media analysis software iSpot.TV It is estimated that the DFS operator has spent in the region of $24 million advertising on TV networks, promoting its campaign “Real …

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DraftKings takes on new brand communication for NFL season 2015/16

US daily fantasy sports operator DraftKings has taken a new approach to its marketing and brand communications for the start of the 2015/16 NFL season. Announcing the launch of its multi-content advertising campaign “Welcome to the Big Time”, under the direction of new full service marketing agency Butler, Shine, Stern & Partners (BSSP), DraftKings aims to widen its appeal to …

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DraftKings confirms three exclusive NFL in-stadium partnerships

US fantasy sports operator DraftKings continues its live in-stadium coverage expansion by announcing brand partnerships with AT&T Stadium, home of the Dallas Cowboys; Gillette Stadium, home of the New England Patriots; and Arrowhead Stadium, home of the Kansas City Chiefs. The announcement of the in-stadium partnerships comes as DraftKings eyes further brand expansion ahead of the start of the NFL …

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DraftKings partners with Hooters for NFL 2015/16 

Targeting further fan coverage ahead of the start of the 2015/16 NFL season (start date 10 September), US daily fantasy sports (DFS) operator DraftKings has announced a partnership with restaurant, leisure and entertainment firm Hooters. The partnership will see an extension of DraftKings ongoing media deal with US sports broadcaster ESPN, as the DFS operator hosts $300,000 Hooters Fantasy Football …

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DraftKings enters ‘Unicorn Club’ with $300 million Series D funding

The US tech industry has branded the birth of another ‘Unicorn’ as daily fantasy sports (DFS) operator DraftKings announces that it has raised $300 million (£195 million) in series D funding. 21 Century Fox’s Fox Sports division contributed the majority of the rounds funding capital, other investors included venture capital firms Atlas Ventures, Kraft Group and Raine Group. This latest …

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DraftKings scores exclusive MLS fantasy partnership

Following last week’s announcement that it would spend $250 million on Disney ESPN inventory over the next two years, US daily fantasy sports operator DraftKings continues to ramp up its marketing coverage by announcing an exclusive partnership with Major League Soccer (MLS). The MLS will become the fifth professional sports league/body to become an official partner of DraftKings joining the …

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DraftKings commits $250 million ad-spend with Disney ESPN

Daily fantasy sports (DFS) operator DraftKings is set to further its relationship with Walt Disney Company owned US sports network ESPN, by committing $250 million (£160 million) in ad-spend over the next two years. DraftKings will become the exclusive DFS partner to ESPN owned media channels and digital inventory as the operator secures its biggest advertising partnership and secures nationwide …

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DraftKings secures live fantasy sports partnership with LA Staples Center

DraftKings has continued its live marketing strategy by announcing that it has partnered with the Los Angles AEG Staples Center to create arena stadium points for fantasy sports fans. The daily fantasy sports (DFS) operator will become the official “Fantasy Sports” partner of the Staples Center home of LA pro sports franchises’ the LA Lakers, LA Clippers (NBA) and the …

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