Tag Archives: DraftKings

DraftKings takes on new brand communication for NFL season 2015/16

US daily fantasy sports operator DraftKings has taken a new approach to its marketing and brand communications for the start of the 2015/16 NFL season. Announcing the launch of its multi-content advertising campaign “Welcome to the Big Time”, under the direction of new full service marketing agency Butler, Shine, Stern & Partners (BSSP), DraftKings aims to widen its appeal to …

Read More »

DraftKings confirms three exclusive NFL in-stadium partnerships

US fantasy sports operator DraftKings continues its live in-stadium coverage expansion by announcing brand partnerships with AT&T Stadium, home of the Dallas Cowboys; Gillette Stadium, home of the New England Patriots; and Arrowhead Stadium, home of the Kansas City Chiefs. The announcement of the in-stadium partnerships comes as DraftKings eyes further brand expansion ahead of the start of the NFL …

Read More »

DraftKings partners with Hooters for NFL 2015/16 

Targeting further fan coverage ahead of the start of the 2015/16 NFL season (start date 10 September), US daily fantasy sports (DFS) operator DraftKings has announced a partnership with restaurant, leisure and entertainment firm Hooters. The partnership will see an extension of DraftKings ongoing media deal with US sports broadcaster ESPN, as the DFS operator hosts $300,000 Hooters Fantasy Football …

Read More »

DraftKings enters ‘Unicorn Club’ with $300 million Series D funding

The US tech industry has branded the birth of another ‘Unicorn’ as daily fantasy sports (DFS) operator DraftKings announces that it has raised $300 million (£195 million) in series D funding. 21 Century Fox’s Fox Sports division contributed the majority of the rounds funding capital, other investors included venture capital firms Atlas Ventures, Kraft Group and Raine Group. This latest …

Read More »

DraftKings scores exclusive MLS fantasy partnership

Following last week’s announcement that it would spend $250 million on Disney ESPN inventory over the next two years, US daily fantasy sports operator DraftKings continues to ramp up its marketing coverage by announcing an exclusive partnership with Major League Soccer (MLS). The MLS will become the fifth professional sports league/body to become an official partner of DraftKings joining the …

Read More »

DraftKings commits $250 million ad-spend with Disney ESPN

Daily fantasy sports (DFS) operator DraftKings is set to further its relationship with Walt Disney Company owned US sports network ESPN, by committing $250 million (£160 million) in ad-spend over the next two years. DraftKings will become the exclusive DFS partner to ESPN owned media channels and digital inventory as the operator secures its biggest advertising partnership and secures nationwide …

Read More »

DraftKings secures live fantasy sports partnership with LA Staples Center

DraftKings has continued its live marketing strategy by announcing that it has partnered with the Los Angles AEG Staples Center to create arena stadium points for fantasy sports fans. The daily fantasy sports (DFS) operator will become the official “Fantasy Sports” partner of the Staples Center home of LA pro sports franchises’ the LA Lakers, LA Clippers (NBA) and the …

Read More »

FanDuel secures $275 million with Google & Time Warner as Series E investors

Leading daily fantasy sports operator FanDuel has been valued at $1 billion, following its latest venture capital ‘Series E’ round of $275 million. The investment round was led by Venture Capitalist firm  Kohlberg Kravis Roberts (KKR), technology news sources report that new FanDuel investors include Time Warner and Google Capital (Source: Crunchbase). The $275 million comes less than 12 months …

Read More »

David Clifton – Licensing Expert – Will the fantasy sports explosion cross the Atlantic

Gambling  industry legal expert David Clifton, examines the fast growing US daily fantasy sports market, and considers whether Europe’s diverse regulatory conditions will allow for fantasy sports to gain  traction and new market entry Fantasy sports have exploded in a big way in the US. My inbox seems saturated with emails informing me that this is the fastest growing segment …

Read More »

Disney backs out of $250 million DraftKings funding

US business and technology news sources have reported that Walt Disney Co (Disney) has backed away from its proposed $250 million investment in daily fantasy sports operator DraftKings. Disney will continue its partnership with DraftKings by providing exclusive fantasy sports content through its sports media network ESPN. DraftKings management stated that the operator was pleased to continue its partnership with …

Read More »