In another of our end of year roundups we spoke to Ari Lewski, Executive Director at Digital Sports Tech. Clearly not one to believe in patience being a virtue, Digital Sports Tech only launched in 2016 but has already entered Australia and the UK, whilst it has ambitious, and advanced, plans for global expansion in the new year. The company …
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Global Reviews – Tips to optimise conversions in the online casino market
In November 2016, Global Reviews tracked and surveyed 200 consumers to better understand their processes when it comes to finding an online casino site to play on. Before gamers conduct any research into the best site for them, as many as 75% have a preferred brand in mind. This is typically driven by having used them before in some capacity …
Read More »Why Not? GVC linked to Ladbrokes Coral takeover
The City of London has registered speculation that newly merged Ladbrokes Coral Plc is a potential takeover target of FTSE rival GVC Holdings. Last Friday the Financial Times reported that Ladbrokes Coral shares had gained circa 5% value on the speculation that GVC governance were considering an ambitious reverse takeover of the betting giant valued at a reported £3.2 billion …
Read More »Coral aims for ‘high energy’ in latest UK advertising campaign
Coral will this week launch its new multi-million UK advertising campaign promoting its ‘extensive’ sports betting offers. The bookmaker aims to refresh its brand on TV and radio formats, by creating a ‘high-energy and action-packed campaign’. The campaign created by marketing agency Big Al’s Creative Emporium and features the voice of Peaky Blinders star Joe Cole, and will replace Coral’s …
Read More »New Lightning Box Games slot gets exclusive launch on LeoVegas
Silver Lion has been given an exclusive launch on LeoVegas. The new slot from Lightning Box Games is only available to players on LeoVegas.com until it goes to general release on December 7. The 5×4 reel, 1024 ways slot which features zebras, hippos, meerkats and tribesmen, takes players on safari across the sweeping plains of the African Savannah in search …
Read More »Analysts cool on Ladbrokes Coral interest in Tabcorp
Australian ASX analysts appear to be cool on the prospects of newly formed Ladbrokes Coral Plc acquiring Tabcorp Holdings for a reported + £2 billion offer. UK business news sources reported this weekend that Ladbrokes Coral governance had asked advisers to study a potential approach for ASX-100 Tabcorp. However, Australian business analysts have questioned the logic of Ladbrokes Coral’s approach …
Read More »Global Reviews – Industry stakeholders losing on average 79% of the customers they could and should be winning!
As part of its recent study conducted in August 2016 of over 200 in-market customers, across both mobile and desktop devices. Customer and commercial insights provider Global Reviews details the importance of user experience and the ability to self-service as key factors that can determine whether a prospective customer chooses an operator’s services or not. _________________________________ The prevalence of using …
Read More »Betfred, Coral and Ladbrokes offer bets into Hong Kong pools
Betfred, Coral and Ladbrokes punters in the UK will be able to place bets on the pari-mutuel pools in Hong Kong, following an agreement between the Hong Kong Jockey Club (HKJC) and the UK Tote. The bookmakers will accept bets both online and in betting shops for the HKJC’s tote pools, although fixed-odds betting will not be available. SIS will …
Read More »Metric Gaming hires Jim Supple as one of three new executives
Metric Gaming has marked the launch of its London offices by hiring three new executives, including former Betfair and William Hill director Jim Supple. After 25 years’ experience in the betting industry, Supple is set to become the company’s COO. He will be joined by new CFO Steven Paterson, former Finance Director of William Hill’s retail division. Meanwhile, Sam Foulkes, …
Read More »At The Races improves its mobile betting app with Simplestream
Horse racing channel At The Races has worked with Simplestream to release a tablet extension and offline viewing capability for its mobile betting app. Built with Simplestream’s Media Manager, the app is designed to facilitate an extended reach for the company, and meet consumer expectation for services to be accessed from any device. Its API-driven multiple-betting system enables users to …
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