Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was gbet, represented by its Business Development Director, Conall McSorley. SBC: What role does pricing and risk have to play in the differentiation of …
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‘Know your customer’ is a phrase that almost always applies in the betting space to the person at the sharp end of the betting equation, namely the punter placing the bet. But it has equal if not greater importance further up the supply chain, especially if you’re a bespoke software supplier to those wanting to establish or enhance their sports …
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The ICE exhibition can be a daunting place for even the most battle hardened of industry conference-goers. So, how do you go about best managing your time and getting the most out of the annual industry pilgrimage to the ExCeL? As this year’s ICE moves into focus, we caught up with Conall McSorley, Business Development Director for gbet – a …
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gbet started out as the founder of the Betdaq business in 2000, but having sold Betdaq in 2013 to Ladbrokes (GVC), the proprietary gbet technology still powers the exchange. gbet is now solely a B2B technical supplier to the sports betting industry, offering a proven player account management platform, plus sportsbook, exchange and Tote/Pari-Mutuel products to operators in Europe and …
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“I can’t get on to the integration fast-track with my technology supplier unless I’ve got increased turnover, and I can’t get the turnover without the content that I need to integrate.” Does this sound familiar? Conall McSorley, Business Development Director at gbet, is on hand to explain his take on the ’cause and effect’ dilemma that brings such frustration for …
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Stephen Harris, the lead horse racing tipster at bettingexpert, closed the gap at the top of the Tipster Challenge table after victories for Dance King and Elusive Beauty at Carlisle. The two wins, his 15th and 16th over eight weeks of action, extended his average to 10.19 points, just 0.19 behind the current leader and defending champion Sarah Shannon (OneBet). …
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Conall McSorley, Commercial Director at in-play betting specialist Metric Gaming, has tested his horse racing expertise by entering today’s Tipster Challenge, sponsored by Betting Gods. McSorley has provided his tips for the seven-race card at Carlisle, which includes his Nap of the Day Bletchley, “who stands head and shoulders above her rivals on official ratings”. Meanwhile, bettingexpert’s Stephen Harris, who …
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Conall McSorley, the Commercial Director at Metric Gaming, was at Betting on Sports 2016 to speak about international appeal, and the global reach for sports such as golf. Less than a week on, we caught up with him to discuss some of the points that came out of this session, expand on his predictions for golf betting, and find out who …
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George Oborne, Managing Director of India Bet, said that cricket has the potential to become a ‘growth sport for betting’, particularly given the huge turnover in the Indian Premier League (IPL) and other Twenty20 competitions, the way it lends itself to in-play betting and its status as a relative minor in the UK betting market. He was backed up by Todd …
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Conall McSorley is the Commercial Director for Metric Gaming, a key sponsor for the upcoming Betting on Sports Conference. The two-day event takes place in September (15-16) at the Grange Tower Bridge Hotel in London. We caught up with him to discuss what attracted Metric Gaming to the event, which conference debates they are most looking forward to, and how …
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