Tag Archives: Camelot

Maxymiser aims for enhanced cross-channel experience with new API update

Digital marketing insights and data specialists Maxymiser, customer experience optimisation team has announced major developments to its optimisation suite with its latest API update – Campaign Design API – which includes a well-structured framework allowing developers to build complex test scenarios in a faster and more efficient manner and extend on the industry-leading platform for testing and personalization Maxymiser a popular …

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Piers Morgan & Katie Price front National Lottery #pleasenotthem campaign

Camelot the UK National Lottery operator has launched its #pleasenotthem nationwide advertising campaign fronted by reviled TV personalities Piers Morgan and Katie Price. The marketing campaign developed by London creative agency Abbott Mead Vickers BBDO (AMV-BBDO) was launched on 4 July. Camelot will first launch Piers Morgan’s campaign named ‘Piers’ Pier’, which sees the TV host and journalist create his …

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Camelot appoints Duncan Maylon as North America VP

UK lottery operator Camelot has announced that Sales Director Duncan Maylon will join its North America division as Senior Vice President. Maylon will be tasked with helping build Camelot Global’s North American business division, as the lottery operator looks to expand its business services in international territories. Maylon who has served as Sales Director since 2009, will further set up …

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Camelot enhances jackpot chances from October

National Lottery operator Camelot today announced that exciting changes are being made to its Lotto game in October. The enhancements will create more millionaires than ever before; will introduce a new Millionaire Raffle; will offer bigger rolling jackpots; will give players a free go for matching two numbers; and mean that the chances of winning at least £1 million will …

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Camelot installs Barclays Pingit mobile payments

Camelot, operator of The National Lottery, has today announced the launch of the first-ever mobile payment option for The National Lottery, offering players a great ‘quick pay and play’ experience. Paying for National Lottery games using just a smartphone or tablet will be available through Barclays Pingit from next month. With six out of every ten visits to The National Lottery …

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Camelot forms optimisation partnership with Maxymiser

Camelot UK, operator of the UK National Lottery, has partnered with marketing optimisation specialists Maxymiser to improve customer experience, user journey and the marketing data insights on Camelot UK’s digital inventory. Operated by Camelot, the National Lottery website is one of the top 10 e-commerce sites in the UK, with over 7 million registered players. “As the National Lottery website …

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Camelot sees surge of ticket sales through digital channels

Camelot the UK national lottery provider has announced ticket sales of £7.27 billion in 2014/15 financial year, recording an increase in ticket sales of 546 million on the preceding year. Camelot governance highlighted that the surge in ticket sales had been driven by consumers using Camelot’s digital inventory to purchase tickets and additional lottery products. Uptake of its digital lottery …

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Rank Group names Martin Pugh as Mecca Bingo MD

Rank Group has announced the appointment of Martin Pugh as Managing Director of Mecca Bingo, the UK operator’s bingo business division. The former Camelot UK Managing Director, will be tasked with leading Rank Group’s new bingo strategy across its 93 retail clubs, as well as looking for new opportunities to open three new Mecca Bingo locations. Rank Group have restructured …

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Camelot reports UK lottery sales decline

Camelot licensed operator of the UK National Lottery, reported a 6% increase of £76.8 million in profits (2013: £72.2 milllion), despite recording a fall in ticket sales and charitable contributions. Camelot attributed its improved profits to a fall in operational expenses, despite a partial offset by a reduction in net income. The UK lottery operator had recorded a decrease in …

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Camelot revamps National Lottery digital inventory

Camelot operators of the UK National Lottery, have announced the release of a new online lottery platform, which will be supported with the launch of a newly redesigned National Lottery website. The migration to a new online lottery platform, had seen Camelot shut down its online lottery services over the weekend. Camelot had re-launched its online website last night, with …

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