A landmark new deal has been signed between Sky and BT for the two firms to be able to sell channels on both platforms. As part of the new deal, the BT Sport channels, which provide coverage of UEFA Champions League and Premier League football will be supplied to Sky, as well as this, BT will be able to sell …
Read More »
Ahead of the start of the 2017/18 English Premier League season (12 August), main broadcaster Sky will move to scrap its individual sports channels, with a view of streamlining its content and viewer paid subscription packages. Seeking to boost its subscriptions, the broadcaster will retire its Sky Sports Channels (1,2.3, 4 & 5) creating new ‘sports-themed’ package options for customers. Sky’s …
Read More »
The Daily Telegraph has this weekend reported that Delia Bushell has resigned as Managing Director of TV & Sport for UK telecoms operator BT Group (BT). Bushell a former BSKYB executive joined the telecoms operator in 2014, given the mandate of developing BT’s television/broadcast properties. At the time, BT governance looked to defend the firm’s position against the mounting challenge …
Read More »
National Lottery operator Camelot UK has won three prestigious advertising awards this April for its 2016 Olympic marketing campaign ‘I Am Team GB’. The multi-media campaign launched last summer following the Rio 2016 Olympics, has been recognised as the ‘Best Sports Participation Event’ at the 2016/17 BT Sport Industry Awards held on 27 April. Hosting its annual awards on the …
Read More »
Betsafe has become the official gaming partner for Cage Warriors, in a two-year deal which includes extensive branding on the cage, in-arena event initiatives and the option to create engaging fan content with the fighters. SBC caught up with Global Brand Manager Neill Simpson to find out why MMA is so attractive to Betsafe, how they will measure the success …
Read More »
As the Six Nations makes its return after a one-week break, we’ve put Rugby sponsorship into the spotlight on SBC News. A month on from Leicester Tigers signing LeoVegas as its ‘Official Betting and Gaming Partner’, we caught up with Chris Rose, Head of Brand for the 10-time English Champions, to discuss the lack of visibility for betting partners in …
Read More »
Ladbrokes’ retail betting division has confirmed that UK sports broadcaster BT Sport will be televised across its betting shop estate network. Confirming the partnership ahead of this weekend’s start of Premier League season 2016/17, BT Sport content will be displayed across all 2144 shops in the UK and 77 shops in Northern Ireland. The content of leading UK sports broadcaster …
Read More »
Lee Richardson MD of Gaming Economics, tells sports betting industry stakeholders why they should be concerned by the declining TV audience figures of major sporting events. With a proliferated TV schedule and changing viewer habits, will sporting events ever gain the broadcasts figures and viewer engagements of years gone by? Despite one of the most fascinating final-day championship golf duels in …
Read More »
The SPFL have confirmed that Betfred has agreed a three-year deal to become the exclusive title sponsor of the Scottish League Cup, which will become known as The Betfred Cup. The agreement represents another significant investment into Scottish football. Betfred will assume its rights ahead of the start of the 2016/17 competition, which starts in July with an exciting new …
Read More »
SBC’s Football Odds Expert Jeevan Jeyaratnam takes a look at one of the more ambitious football leagues in the world – the Chinese Super League – and asks how betting can benefit. Respectable news sources have recently been suggesting that the Chinese government have offered soon-to-be out of contract PSG star Zlatan Ibrahimovic an insane £59M per annum to ply …
Read More »
SBC News Voice of the Sports Betting Industry