Tag Archives: Bobby Longhurst

Pronet Gaming enhances offering with UltraPlay’s esports titles

SBC News Pronet Gaming enhances offering with UltraPlay’s esports titles

Pronet Gaming has diversified its product offering after agreeing to integrate UltraPlay’s full portfolio of esports titles. The deal will enable Pronet Gaming to offer an extended array of more than 34 esports titles, with over 6,000 pre-match events, 5,500 live events and more than 200 markets. Praising the new partnership, Bobby Longhurst, Pronet Gaming CCO, said: “Over the last …

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Lockdown 2.0 – are you prepared if we lose live sports again?

lockdown

Uncertain times remain as we enter the final quarter of 2020, and the sports betting industry is fully aware that further lockdowns could follow as the number of COVID-19 cases start to climb sharply. We asked four key industry stakeholders about the lessons learned from lockdown earlier this year and how operators should prepare themselves in the event of future …

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Pronet appoints Mark Schmidt to lead African commercial drive

SBC News Pronet appoints Mark Schmidt to lead African commercial drive

Pronet Gaming has confirmed the appointment of Mark Schmidt as its Director of Sales for Africa, who will be charged with accelerating commercial growth across the continent. Lauded as a key executive hire, Schmidt holds 11-years experience working within African wagering and sports markets, having most recently led Africa and Middle East commercial development for IMG Arena. Beyond Schmidt’s proven …

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PrincessBet calls for UX upgrade powered by Pronet  

SBC News PrincessBet calls for UX upgrade powered by Pronet  

Leading Tanzania online bookmaker PrincessBet has upgraded its sportsbook platform and player engagement capacities by utilising Pronet Gaming’s end-to-end fully customisable solution.     Operating in Tanzania since 2016, PrincessBet is recognised as one of East African market’s most trusted and best-valued bookmakers, who sanctioned an upgrade of platform UI/UX provisions improving onsite engagement with its customers.  Partnering with Pronet, PrincessBet has …

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Pronet: Understanding the ‘new normal’ for the Premier League

Premier League - Leicester City's Jamie Vardy shoots at goal during the Premier League match at the Vitality Stadium, Bournemouth.

With the Premier League well and truly back, albeit with a noticeably different look and feel, SBC News spoke to Bobby Longhurst, Chief Commercial Officer at Pronet Gaming, about what it has learned since the return of the world’s most popular football competition. With a significant mid-season break, a host of safety stipulations in place and empty stadia, it was …

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The Premier League is back: How will the betting market react?

Premier League - File photo dated 11-01-2020 of Liverpool manager Jurgen Klopp.

The Premier League makes its eagerly anticipated return tomorrow, starting with Aston Villa vs Sheffield United, but how will the ‘fanless’ aspect of ‘Project Restart’ translate to betting behaviour?  And what about the Bundesliga, the first major football league in Europe to bounce back following the COVID-19 enforced break. How can punters and traders learn from what’s happened so far?  …

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Cross-selling in lockdown: what have we learnt?

cross-selling

The recent unforeseen hiatus in live sporting events has presented the betting and gaming industry with one of the biggest challenges it has ever had to face, yet the experience has also been a learning curve, writes Pronet Gaming CCO Bobby Longhurst (pictured). The transition of sports bettors to alternative gambling content streams provided us with unique insight into player …

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Pronet Gaming strengthens offering with EasySwipe integration

SBC News Pronet Gaming strengthens offering with EasySwipe integration

Pronet Gaming has strengthened its games portfolio after agreeing to integrate ESA Gaming’s EasySwipe portfolio. EasySwipe is a lightweight HTML5 mobile-first library of games which allows players to swipe between playing classic casino games and placing bets on their favourite sports. As part of the integration, Pronet Gaming’s partners will benefit from slots such as Fruit Staxx and table games …

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Pronet targets commercial drive by appointing Colin McDonagh as Chief Sales Officer

SBC News Pronet targets commercial drive by appointing Colin McDonagh as Chief Sales Officer

Pronet Gaming, a supplier of highly localised industry platform and software solutions for developing market incumbents, has strengthened its executive management team by confirming the appointment of Colin McDonagh as Chief Sales Officer (CSO). McDonagh joins Pronet leadership from betting B2B risk management and trading systems supplier Sporting Solutions, where he served as Group Sales Director and secured a number …

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