Tag Archives: betway

BOF Blog  – Perfect Match – Betting PR & brand management of Football partnerships

Betting partnership have flooded the game football, with many questioning whether brand and PR exposure can be effectively gained from partnerships and sponsorships. A seasoned PR panel tells the BOF audience that betting partnership are still a valuable exercise for operator brand communications, marketing and branding… Session Panel SBC Notes Aideen Shortt  opens the session by telling the audience that …

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Ligue 1 easy to read for bettingexpert tipsters

The French football league proved to be the most predictable on the continent over the past weekend, as tipsters on bettingexpert.com performed better on the Ligue 1 matches than any other division. Of the 5,000+ football tips posted on bettingexpert’s community this weekend, the ones focusing on French football were the most profitable for tipsters, with the Austrian Bundesliga and …

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Rotterdam to host Betway Premier League Night in 2016

The Betway Premier League will break new ground in 2016 with the tournament’s first visit to the Netherlands, with the Ahoy Arena in Rotterdam set to join the UK & Ireland’s biggest venues in hosting the sport’s widest-reaching event. The £700,000 Betway Premier League, televised live on Sky Sports, sees an initial ten-player field competing across four months at 16 …

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Betway launches new TV campaign ‘Bring the Game to Life’ for EPL season 2015/2016

Betway’s new ‘Bring the Game to Life’ TV campaign launched on Saturday to coincide with the start of the 2015/16 English Premier League (EPL) season, it was announced today. Airing across the UK and Ireland, the campaign shows how the “Betway app brings football to life and takes fans closer to the action”. The ad depicts the app transforming the world around …

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Betway continues Talksport Bingham & Quinn partnership

Betway has confirmed its renewal its sponsorship of the Weekend Sports Breakfast show on talkSPORT. The deal sees Betway remain the official betting partner of the iconic programme hosted by Georgie Bingham and Micky Quinn until July 2016. On air Saturday and Sunday mornings from 7am to 11am, the show will feature Betway’s Alan Alger discussing the latest odds and will include a number of giveaways …

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Gamesys, Gala & Betway win big at WhichBingo 2015 Online Bingo Awards

Tuesday 9 June saw the 12th annual WhichBingo Awards aboard the WW1 warship HMS President (London). The awards ceremony recognises the best in product, marketing and customer services in the online bingo sector. Online bingo media portal WhichBingo announced the winners of nine award categories voted on by members of whichbingo.co.uk. The awards night hosted by comedian Sanderson Jones and …

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Betway forms partnership Professional Players Federation (PPF)

UK licensed bookmaker Betway, continues to strengthen its corporate social responsibilities,  by announcing that it has partnered with the UK Professional Players Federation (PPF), the organisational body dedicated to promoting, protecting and developing the collective interests of professional sportspeople in the UK. The tie-up will see the online bookmaker contribute to sports betting integrity educational initiatives undertaken by the PPF, …

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Betway gains ESSA membership

Betway has joined ESSA, the global integrity body for the regulated betting industry. ESSA is a non-profit organisation that monitors irregular betting patterns and possible instances of event manipulation. Betway is now a full participant in the reporting system, which is geared towards identifying any such betting behaviour. Richard Akitt, CEO of Betway, said: “We’re delighted to have joined ESSA, the …

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James Arnold leads Betway’s re-launch of Dream Bingo

Former Boylesports Chief Marketing Officer James Arnold will lead Betway’s re-launch of Microgaming powered DreamBingo.com. Betway is targeting a leading UK market position for its online bingo product following an overhaul of its division. The re-launch will see Dream Bingo supported with a new website and brand. Arnold further confirmed to EGR Magazine that Dream Bingo would soon launch new …

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Mike Tindall joins Betway ahead of 2015 Rugby World Cup

Betway has announced an agreement with former England rugby captain Mike Tindall ahead of the 2015 Rugby World Cup. The deal will see the 2003 World Cup winner become a Betway ambassador and help promote the brand through multiple channels. The partnership represents the betting company’s first foray into rugby and Tindall will feature in the firm’s advertising and promotional …

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