In an effort to eradicate mundane friendlies from international football, UEFA has announced that it plans on introducing a new international tournament called the Nations League. Should the tournament, which will run alongside Euro 2020 qualifiers elevate the levels of fan interest in international breaks as intended, it could also serve to heighten the value of international breaks as a …
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Shaun Simmonds, Founder of Supersub Sport and Sportpesa’s UK representative, takes a look ahead at next year’s World Cup in Russia and predicts a creative surge to attract a new audience. The fact that next summer’s World Cup will be in Europe is a huge plus. I remember covering a match between USA and Ghana on Twitter at 11pm on …
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“There is no ‘esports consumer.’ It’s much wider than that, with there being CS:GO consumers, DOTA consumers and so on” stated Adam Savinson of Win Technologies – Betway Group as Betting on Esports 2017 got underway. Discussing who an esport consumer is Mr Savinson added: “You need to know to cater for their own communities, with esports being different to …
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Betway has defended the gambling industry’s ability to sponsor Premier league football shirts in the wake of Labour’s proposals to ban gambling firms sponsoring football shirts. Since February 2015, Betway has been the official shirt sponsor of West Ham United, this season’s extension of the partnership, means The Hammers are one of nine Premier League clubs with a gambling company …
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Betway has announced that it is the new title sponsors of the 2017 British Basketball All-Stars Championship. The event, which will take place at the O2 Arena on 24 September, will be shown live on Sky Sports, as well as being broadcast live in over 70 countries around the world. The prize fund for the new, entertaining version of the …
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PvPRO.com has announced esports sportsbook operator Betway as the head sponsor of the ESG Tour, Mykonos 2017. The tour, which commences on 7 September, sees eight of the best teams in Counter-Strike: Global Offensive compete for the €200,000 prize purse. Betway’s sponsorship comes after it announced its high-profile partnership with the ESL Pro League 2017 earlier this month. The operator, …
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After drawing an unprecedented amount of betting and public interest, the trash talking finally ended on Saturday (26 August), as Floyd Mayweather and Conor McGregor came to blows in Las Vegas. As the majority of commentators and bookmaker believed the UFC Vs Boxing bout was predictably one sided, as despite McGregor’s encouraging start the speed and movement of the masterly Mayweather proved …
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Esports sportsbook operator Betway has announced it will be the primary sponsor of the ESL Pro League 2017. The longest running league in professional CS:GO, commences its sixth season today, with 14 European and North American teams battling it out online for a $1m prize pool. The league’s online phase will see matches held three times per week on Tuesdays, …
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Betway has signed a three-year deal to become the official betting partner of four-time German champions, Werder Bremen. The deal marks Betway’s continued expansion into German football, as the online bookmaker has already sponsored four Bundesliga 2 clubs – St. Pauli, Union Berlin, Eintracht Braunschweig, Dynamo Dresden. The new agreement is part of Betway’s commitment to driving brand awareness with …
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Betway marketing has decided to part ways with professional esports team Ninja’s in Pyjamas (NiP), following the news that esports games developer & tournament organiser Riot Games will no longer permit betting advertising within its syndicated events. Seeking to boost its esports profile, last September Betway become the lead sponsor of Team NiP, at the time signing the biggest pro-team sponsorship in …
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