Tag Archives: better collective

Tune-in! Former football stars lead World Cup videos for UK betting brands

SBC News Tune-in! Former football stars lead World Cup videos for UK betting brands

Seeking to maximise brand coverage during the crucial World Cup trading period, bookmakers and betting stakeholders have turned to former football stars to turn-up the football dialogue… Bonus Code Bets has ramped up its partnership with John Barnes to provide engaging videos around England’s progress at this summer’s World Cup in Russia. One of Better Collective’s portfolio of affiliate sites, …

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Flotation to net Better Collective £50m

SBC News Flotation to net Better Collective £50m

Better Collective has outlined that as part of its initial public offering (IPO), by 8 June it plans to have released shares onto the Nasdaq Stockholm stock exchange. The offering is going to be made to the public in Sweden and to institutional investors in Sweden and abroad.  Publishing its prospectus, the group detailed the price range for the company’s listing …

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SBC coming to America with Betting on Sports conference

America

Sports betting specialist SBC Events, organiser of global conferences Betting on Football and Betting on Sports, is bringing its expertise to America in order to help the gambling industry explore the opportunities afforded by the Supreme Court’s repealing of PASPA restrictions on the betting industry. Betting on Sports America is a two day conference which will be held on 24-25 …

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Next Level – Better Collective pushes for Stockholm IPO

SBC News Next Level - Better Collective pushes for Stockholm IPO

The governance of industry affiliate marketing group Better Collective has disclosed that it intends to pursue a public listing on the Stockholm Nasdaq Exchange. Issuing a corporate update, the Copenhagen-based enterprise, details that it seeks to diversify its shareholder base, improving its access to capital markets. The funds raised through its Stockholm IPO, will be used to further Better Collective’s …

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Better Collective eyes US expansion after PASPA repeal

SBC News Better Collective eyes US expansion after PASPA repeal

As the dust settles on the Supreme Court’s decision to repeal PASPA, betting tips provider Better Collective is already positioning itself towards this potentially lucrative market through their latest website, us-bookies.com. Us-bookies.com is an educational platform serving punters linked to the US horse racing community. In line with Better Collective’s current global portfolio of sites, which is predominantly focused on …

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Stamford Bridge to host the inaugural five-a-side SBC Global Championship

SBC Global Championship

Five-a-side teams featuring players from some of the sports betting industry’s leading operators, suppliers, affiliates and media organisations will be taking part in the inaugural SBC Global Championship at Stamford Bridge on Tuesday 22 May. Supported by headline sponsor Trustly Group, the eight-team tournament played out in Chelsea kits will be officiated by former FIFA and Premier League referee Dermot …

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Better Collective heads EGR’s 2018 Power Affiliates list

SBC News Better Collective heads EGR’s 2018 Power Affiliates list

Highly regarded provider of betting tips, bookmaker information and gambling tools, Better Collective has been named as EGR’s number one in the Power Affiliates 2018 list. After impressing judges with criteria such as business and commercial success, M&A activity and regulatory and compliance procedures, Better Collective was picked out to be a leading power within the iGaming world. The list …

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Acquisitions strengthen Better Collective’s home market stance

Copyright: designer491 / 123RF Stock Photo

Better Collective has detailed the acquisition of Danish affiliate activities from Xperten Ltd and Xpert Ltd, including the SpilXperten brand, continuing the company’s long-term strategy. Stating a preference to build strong relationships within regulated and established European markets, the firm states that the acquisitions strengthens its place as “leading iGaming affiliate” and “market leader” within its home nation. Søren Kristensen, …

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Bookies rejoice as Apples Shakira fails to land monster plunge

Festival

Some of the huge losses were recouped on the final day at Cheltenham, after defeat for Apples Shakira kick-started a “much-needed winning day” for the bookmakers. Starting out on day four, the bookmakers were estimated to be £100 million down after a succession of short price favourites, many of them Irish, romped to victory at the Festival. Stephen Harris, racing …

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