Tag Archives: Betfred

Sponsorship Spotlight – Using sports content and marketing to optimise sponsorship

Football Index - Copyright: dizanna / 123RF Stock Photo

Just two weeks after JDG Sport was hired by Betfred to optimise title sponsorship of the 2017 Super League, we caught up with Managing Director James Gordon to discuss the use of agencies for activating sponsorship and reaction to the number of gambling companies getting involved in Rugby League. JDG Sport, a provider of sports content and marketing services, will …

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Betfred activates Super League sponsorship with JDG Sport

SBC News Betfred activates Super League sponsorship with JDG Sport

UK independent bookmaker Betfred has hired sports media agency JDG Sport to help optimise its title sponsorship of rugby league’s ‘2017 Super League’ season (start date 9 February). JDG, a content marketing specialist, will promote Betfred as title sponsor and best bookmaker for UK Rugby League. The partnership sees Betfred take up significant coverage on JDG’s loverugbyleague.com portal, the UK’s biggest …

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Betfred.com renews casino supplier partnership with Playtech

SBC News Betfred.com renews casino supplier partnership with Playtech

Updating the market, FTSE-listed gambling technology provider Playtech Plc (Playtech) has informed investors that UK independent bookmaker Betfred has extended its online casino platform lead supplier agreement for Betfred.com until 2020. In May 2016, Betfred governance surprised industry observers by announcing that it would move its digital platform’s for sports betting and igaming services to GVC Holdings’ newly acquired bwin.party …

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Global Reviews: Monitoring sports betting brand impacts between mobile & desktop experiences

SBC News Global Reviews: Monitoring sports betting brand impacts between mobile & desktop experiences

Suzy Sliwczynski Marketing Manager at user experience and digital consultancy Global Reviews breaks down sports betting brand factors with regards to consumer intent and engagement on desktop and mobile experiences. In an ultra-saturated market does branding count towards a consumer’s final choice and purchase? _____________________ When placing a bet online, there are many considerations that punters go through when they …

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Betfred & GVC forgo platform partnership

SBC News Betfred & GVC forgo platform partnership

Industry news sources have reported that Betfred and GVC Holdings (GVC) have terminated their planned platform partnership, just months before Betfred was due to begin its platform migration to GVC systems. EGR Magazine reports that the both Betfred and GVC governance have agreed by ‘mutual consent’ to terminate the partnership, first agreed in May 2016. Entering the partnership, Betfred had …

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Betfred ‘back in the black’ for 2015/16

SBC News Betfred 'back in the black' for 2015/16

Filing its corporate accounts for tax year 2015/16, independent bookmaker Betfred has posted pre-tax profits of £32.4 million reversing operating losses of £88 million recorded in 2014/15.  Issuing a short statement attached to its year-end filing (period ending 25 September 2016), Betfred governance stated that wagering through increased player activity had grown significantly throughout its business properties. As a result, …

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Realistic Games signs agreement with Betfred

SBC News Realistic Games signs agreement with Betfred

Slots and table games supplier Realistic Games has signed a deal with Betfred to provide the bookmaker with its full portfolio of games. The deal will see the operator bolster its portfolio with Realistic’s market-leading versions of blackjack and roulette. Russell Young, Commercial Director at Betfred.com, said: “We pride ourselves in offering our players the widest selection of quality games …

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Newbury coverage free to watch in over 13 million TV homes via Racing UK

SBC News Newbury coverage free to watch in over 13 million TV homes via Racing UK

Jools Holland and Christmas movie replays can wait. It has been announced that the New Year’s Eve fixture at Newbury, alongside action from Warwick, will be made free to view on Racing UK, following Channel 4’s decision to withdraw the fixture from its schedule. The Newbury card, which is headlined by the Grade 1 Betfred Challow Hurdle, plus seven competitive …

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Stephen Harris of bettingexpert lands three winners at Ludlow

Pontefract - Copyright: phil_bird / 123RF Stock Photo

Stephen Harris from bettingexpert recorded an impressive 10.38 points in the Tipster Challenge at Ludlow, after correctly predicting race wins for Kilcrea Vale, Colins Brother and Fox Appeal. Harris drastically improved his weekly average to 2.47, but still dropped a place behind this week’s guest from Betfred. TV Broadcaster Matthew Hulmes managed a pair of victories and 3.25 points. Hulmes …

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