Tag Archives: BetBuilder

Jonathan Smith: Betbuilder the growth tool for wide open Euros

SBC News Jonathan Smith: Betbuilder the growth tool for wide open Euros

Sportsbook growth strategist and risk management expert, Jonathan Smith, founder of Sportsbook Models, tells SBC that this summer’s UEFA Euro 2021 Championship will be no easy ride for bookmakers and why trading teams should power up their betbuilder inventories.  ________________________ SBC: Hi Jonathan, thanks for this interview. From your pre-market observations, how have bookmakers been preparing for this tournament? Jonathan …

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BetBuilder: The perfect entertainment backup for Euro 2020

BetBuilder

We sat down with Malte Hegeler, Head of Product Development at OddsMatrix – the sportsbook platform for EveryMatrix. He explained how he sees the development of sports betting and the technology behind it in a future shaped by accelerated digitalisation. SBC: It’s been more than a year since the pandemic took the world by surprise, changing so many things including …

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Algosport: The Betbuilder integration giving complete control to EveryMatrix

Betbuilder

Algosport CEO Leigh Herdman on providing a Betbuilder solution for EveryMatrix, including the main sports involved, adding FIFA to capitalise on the esports momentum in lockdown and the importance of integrating with the client’s bet placement infrastructure. SBC: Can you tell us how this deal came about? Why do you think Algosport was best placed to optimise the same game …

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Betgenius – Euro 2020: Adding player markets to BetBuilder will deliver margin gains

SBC News Betgenius – Euro 2020: Adding player markets to BetBuilder will deliver margin gains

In part two of Betgenius’ Euro 2020 optimisation series , James McKiernan, Commercial Director for Europe, explains why same-game multiples will once again be a hugely popular product and how operators can set their offering apart… _____________ Same-game accumulators and request-a-bet (RAB) products were one of the biggest success stories of the 2018 FIFA World Cup. Allowing punters to bet …

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Betgenius evolves BetBuilder adding NFL & NBA provisions

SBC News Betgenius evolves BetBuilder adding NFL & NBA provisions

Betgenius has announced the ‘next evolution’ of its BetBuilder product, adding greater market variety and control of pre-match betting inventory for sportsbook clients. The sports data technology group continues to enhance its BetBuilder vertical in partnership with next-generation sportsbook software supplier Sportcast, bringing new innovations to industry ‘Request-a-Bet’ standard disciplines. Expanding the product’s range, Betgenius adds the NFL and NBA …

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Algosport announces BetBuilder extension ahead of #bosweek

SBC News Algosport announces BetBuilder extension ahead of #bosweek

Industry algorithm specialist Algosport has extended its BetBuilder product to accommodate in-play, cash-out and edit-your-bet functionality. As well as football, it will also be available on the new tennis, snooker and handball products. BetBuilder seeks to automate the ‘Request-a-Bet’ functionality that is manually operated by bookmakers via Twitter. Proving to be a hit over the World Cup, Algosport is now extending this …

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Pontus Lindwall – Product enhancements are re-energising Betsson AB

SBC News Pontus Lindwall – Product enhancements are re-energising Betsson AB

Updating investors on Betsson AB’s interim 2018 results, Group Chief Executive Pontus Lindwall has declared that ‘confidence is back in the business’. Lindwall who regained leadership of Betsson AB in September 2017, following the departure of former incumbent Ulrik Bengtsson, would implement a ‘corporate efficiency program’ following a lacklustre 2017 trading. Named the ‘back on track plan’ by Betsson governance, …

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Pre-Match Game Changer…Betgenius & Sportcast launch ‘BetBuilder’

SBC News Pre-Match Game Changer...Betgenius & Sportcast launch 'BetBuilder’

Industry data specialist Betgenius has partnered with odds compiler Sportcast to create ‘BetBuilder’, a ‘fully automated, high margin accumulator service’, for industry betting operators. Detailing the partnership, Betgenius and Sportcast will seek to optimise current industry ‘Request-a-Bet’ programmes, by creating ‘the most compelling’ pre-match accumulator tool. Taking ‘Request-a-Bet’ to the next level, Betgenius and Sportcast have added more user options/selections …

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