Tag Archives: betbright

Sky Betting & Gaming partners with Qubit to build out personalisation strategy across all brands

Independent bookmaker Sky Betting & Gaming (SB&G) has become the latest industry operator to partner with digital data and customisation specialist Qubit, as the firm seeks to boost its personalisation and player targeting capabilities. Confirming the partnership, SB&G development teams detailed that Qubit’s ‘Visitor Cloud’ technology was needed in order to optimise growing customer demand across its nine established brands. …

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BetBright ups personalisation & real-time capabilities with Qubit partnership

Seeking to boosts its personalisation capabilities, independent bookmaker BetBright has formed a partnership with leading data and customisation specialist Qubit. Confirming the partnership this week, BetBright development stated that Qubit tools and functions were needed in order for the operator to ‘understand and influence customers in one-platform’. “Controlling our own technology is fundamental to delivering our differentiated product. This means …

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Bet365 retains Best Bookmaker title at SBC Awards

Bet365 came out on top of its industry peers last night to take the SBC Bookmaker of the Year Award for the third year running. The Stoke-based outfit beat Unibet, Sky Bet, Pinnacle and 10bet to take the award, sponsored by Oddslife, which was voted on by industry professionals. Bet365 also picked up the gong for best Live Betting Product in …

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Grattis! Unibet takes top honours at EGR 2016 Operator Awards

Industry news source EGR has crowned Swedish-based Unibet Group as ‘Operator of the Year’ at its EGR 2016 Operator Awards. Hosted at the HRC Artillery Garden, Unibet proved to be the night’s big winners, taking home the top industry honour of ‘Operator of the Year’ and the further awards of ‘Socially Responsible Operator’ and ‘Best Marketing Campaign’ for its multi-award winning …

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Leg it! BetBright launches ‘Acca +1’ mobile feature

BetBright has announced the launch of its new mobile-only ‘Acca +1’ feature, giving its customers a risk-free leg on their football accumulator. Launching the unique feature, BetBright marketing stated that operator wanted to give its mobile customers the ‘best value acca in the industry’, and moreover differentiate its betting app and customer experience in a crowded marketplace. The Acca +1 …

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BetBright integrates new Racing Post Football package

BetBright has integrated the Racing Post Sport football package, which includes key stats, spotlights, predictions, verdicts and forecast line-ups. It has coverage of more than 20 worldwide competitions, including the 2016 UEFA European Championships which began last Friday. The bet-prompting content has been integrated into each match and offers the customer information across more than 18 betting markets. BetBright are …

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Is the betting market prepared for the rise of The Sun?

This summer’s Euro 2016 Championships has seen a glut of new sportsbook announcements, but few are as intriguing as the plans between The Sun newspaper and Australian operator Tabcorp to launch Sun Bets. The UK market is no stranger to attempts by octogenarian media mogul Rupert Murdoch to leverage the pre-eminent position of his business interests in the UK media …

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BetBright launches BBTV in time for Cheltenham 2016

In time for the start of The Cheltenham Festival 2016, Dublin-based online bookmaker BetBright has unveiled its live streaming horseracing service BetBright TV – ‘BBTV’, which will be made accessible to all customers. The operator describes its BBTV service as a “one-stop shop for all racing action”, which aims to fulfil all the requirements for online horseracing punters. The free …

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Tipster Challenge – Fingerontheswitch for Ferguson at Doncaster

This week we are at Doncaster for the seven race meet sponsored by BetBright. We will be taking on Stephen Harris, the resident horse racing guru at bettingexpert, Timeform and Scott Ferguson. Scott is a lifelong racing and betting fan with many years in the wagering industry around the world, including the early days of Betfair. He founded the Matchbook …

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Digital Fuel secures BetBright affiliate partnership

Irish online betting operator BetBright has secured the services of specialist online gambling marketing agency Digital Fuel Ltd to manage its new casino affiliate programme. Issuing a corporate statement announcing the partnership, Digital Fuel management detailed that the agency had been tasked with driving the ‘strategic direction and general management of BetBright’s wider affiliate and player acquisition offering’. The BetBright …

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