Ladbrokes has placed British/Australian actress Tilda Swinton as favourite to take on the popular role of BBC’s Doctor Who, replacing former incumbent Peter Capaldi. Following strong speculation on the Oscar winner becoming the first female to play the Doctor in the shows 54-year history, bookmaker Ladbrokes has placed Swinton as outright 7/2 frontrunner leading British actor Kris Marshall (‘the guy …
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Bettingpro – Festive Thinking…getting serious about SPOTY 2016.
The Christmas break should not signal a market slowdown for bookmakers. Bettingpro.com editor Neil Roarty takes a look at the BBC’s 2016 ‘Sports Personality of the Year’ award and why this ‘festive market’ should be taken seriously by betting stakeholders. __________________________ The BBC Sports Personality of the Year Award is one of the highlights of the festive TV calendar as it …
Read More »William Hill to have no courtside presence at 2017 Australian Open
William Hill Australia will have no courtside presence at the upcoming Australian Open (Melbourne 16-19 January), due to this year’s widespread allegations of match-fixing in tennis. Steve Healy President of Tennis Australia (TA) confirmed the organisation’s decision yesterday, stating that no William Hill branding would be visible on court matches during the tournament. Healy stated that the TA decision regarding …
Read More »Off Air…BBC moves UK National Lottery to iPlayer platform
The BBC has confirmed that it will no longer air the live draw of the UK National Lottery, dropping the Saturday night broadcast which has been a fixture on UK TV schedules since 1994. As part of its new contract with National Lottery operator Camelot, the BBC will broadcast the draw in a special slot within its iPlayer streaming service …
Read More »Bookmakers open market on Channel 4 Mary Berry replacement
Following the announcement that Mary Berry will not return to judge The Great British Bake Off (GBBO), as the TV show moves to Channel 4 for its next series, UK bookmakers have raced to open markets on who will replace the much-loved judge for GBBO 2017. GBBO’s split from the BBC has been the talk of television, as last week …
Read More »Ladbrokes sponsors 2016 Rugby League Four Nations
Ladbrokes has become the title sponsor of the 2016 Rugby League Four Nations. Already a sponsor of the Challenge Cup and Super League, the deal will see Ladbrokes strengthen its presence in the UK and Australian markets, and extend its partnership with the sport into the international arena. Ladbrokes will get premium brand exposure from the seven matches featuring England, …
Read More »Ladbrokes says no to ‘Bake Off’ market
Ladbrokes will not open a market on popular BBC TV baking competition ‘The Great British Bake Off’ (program often referred to as Bake Off or GBBO). Last year the FTSE-listed betting operator was stung for £10,000 following a flurry of early market bets placed on Nadiya Hussain the eventual winner of Bake Off 2015. Ladbrokes management would host an investigation …
Read More »Lee Richardson – Gaming Economics: Big events, tiny audiences….how sports fans, bettors and bookmakers all lose out!
Lee Richardson MD of Gaming Economics, tells sports betting industry stakeholders why they should be concerned by the declining TV audience figures of major sporting events. With a proliferated TV schedule and changing viewer habits, will sporting events ever gain the broadcasts figures and viewer engagements of years gone by? Despite one of the most fascinating final-day championship golf duels in …
Read More »Ladbrokes – Steve Coogan & Guy Martin favourites for Top Gear hot seat
Comedian Steve Coogan and former Isle of Man TT rider Guy Martin are 5/1 joint-favourites to replace Chris Evans as lead presenter of BBC’s Top Gear motoring show. This weekend Evans announced that he would not return for a second series of Top Gear, stating that he had tried ‘his best, but it just did not work out’. Publishing an …
Read More »Richard Moross steps down as Ladbrokes non-executive Director
Richard Moross has advised the Ladbrokes’ Board that he will be stepping down as a non-executive director at this year’s AGM on May 5th 2016, and will cease to be a director from that date forwards. Mr Moross joined the board in May 2012, but will not seek re-election at the Annual Meeting to be held next week. He has decided …
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