Tag Archives: affiliate marketing

Smarkets relaunches affiliate program with Income Access

SBC News Smarkets relaunches affiliate program with Income Access

  UK-based sports betting exchange Smarkets has announced that it has re-launched its affiliate and partnership platform with industry digital marketing software provider Income Access. Utilising Income Access’ affiliate management platform and ad-serving technology, Smarkets will aim to boost its marketing and promotional coverage within its core UK market promoting its 2% exchange fee on winning transactions. Presenting its new …

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Pinnacle Sports appoints Alex Carr as Affiliate Program lead

SBC News Pinnacle Sports appoints Alex Carr as Affiliate Program lead

Curacao/Malta licensed online bookmaker Pinnacle Sports (www.pinnaclesports.com) has hired former bet365 Performance Marketing Manager Alex Carr as its new Affiliate Program Manager, to be based in the operator’s London office. Carr, who has spent the last 5 years in a variety of affiliate and performance marketing roles with the Stoke based bookmaker, starts his new role managing Pinnacle Sports Affiliates with …

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Stephen Appleton – bet365 – Player Acquisition 2015

SBC News Stephen Appleton - bet365 - Player Acquisition 2015

2015 has seen a higher emphasis on acquisition costs and player margin efficiencies.With these factors in mind, Team SBC caught up with Stephen Appleton bet365 Performance Marketing Manager to discuss how acquisition practices are changing in the face of new marketing challenges and industry conditions. Part of one of the most effective igaming and sports betting acquisition teams, Stephen Appleton …

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Marc Pedersen – iGaming Super Show – New faces, but not many new ideas!

SBC News Marc Pedersen - iGaming Super Show - New faces, but not many new ideas!

With the iGaming Super Show revealing today that it has grown the B2B side of the event, SBC’s affiliate correspondent Marc Pedersen recounts his experience from an affiliate and media partner perspective. One of the interesting developments from the Igaming Super Show in Amsterdam last month was the emergence of lots of new brands showing off their services at the …

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