Tag Archives: advertising

Start-up business The Social Ad Group takes social media content produced by sports journalists and pundits, and looks for outcomes from a sports betting angle, giving users the chance to bet on people’s insider knowledge, hints and tips. The firm recently won Best use of Technology by a Bookmaker or Gaming Company at the Sports Technology Awards. Chief Technology Officer …

Ahead of the Betting on Football Conference – 8th of May Stamford Bridge, Team SBC catches up with Mark Davies of Camberton Public Relations to discuss marketing context and brand management ahead of new legislation for igaming and sports betting operators. Mark Davies is an expert at gaming and sports betting public relations, corporate communications, reputation management and stakeholder management. …

Paddy Power has been warned over its future conduct by the Advertising Standards Authority (ASA) following its investigation into the bookmaker’s newspaper advert in The Sun on Sunday around the Oscar Pistorius trial. The advert, which offered ‘money back if he walks’, promoted a market on whether the South African Olympian would be found guilty or not of the accusation …

Allan Petrilli, Senior Affiliate Manager, Income Access, gives an exclusive insight into the benefits that its new sophisticated software will offer the gaming industry, particularly with this summer’s football World Cup Recent research suggests that 90% of the data in the world today has been created in the last two years. Our increasingly 24/7, tech-dependent lives generate and consume more …