Stockholm-listed, European gambling operator Kindred Group Plc has awarded its UK media planning and buying account to London marketing agency Initiative UK. The new agency will now lead the media strategy and execution for Kindred’s multi-million £ UK advertising account, across group brand portfolio of; Unibet, Stan James, Bingo.com and Maria Casino. Part of IPG Media Brands, Initiative UK takes over …
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Marketing & acquisition savvy Kindred Group gains H1 2017 performance rewards
Presenting its H1 2017 interim results (period ending 30 June), Stockholm-listed European online gambling operator Kindred Group Plc has reported ‘strong organic growth’ delivered through its marketing and acquisition investments. Kindred governance was pleased to announce a further consecutive interim period of corporate growth against a tough set of 2016 comparable metrics. The operator would report H1 2017 group revenues …
Read More »Rangers extends 32Red shirt sponsorship
Scottish football club Glasgow Rangers FC has confirmed that it has extended its shirt sponsorship deal with UK online casino and betting operator 32Red. 32Red has acted as Rangers lead shirt sponsor since season 2014/15. The online gambling company will extend the sponsorship for a further two seasons, as Rangers FC challenges for Scottish Premier League glory. Rangers management detailed …
Read More »Listen To The Man crowns successful day for bettingexpert
We are hoping that 32Red enjoy better success at the Grand National this weekend, after Director of Brand & Acquisition Gerry Murray managed just a single short-price winner at Wincanton. Murray now assumes an unwanted position at the bottom of the Tipster Challenge 2016/17, which has been sponsored by the professional in-house and third party tipping service Betting Gods. It …
Read More »32Red targets Wincanton winners in Grand National week
With just four weeks to go in the Tipster Challenge 2016/17, sponsored by Betting Gods, Gerry Murray is the latest expert to challenge AppBet’s Sarah Shannon for top spot. The Director of Brand & Acquisition for 32Red, the operator subject to an outright cash offer from Kindred Group, has provided expert tips for today’s seven race card at Wincanton. In …
Read More »32Red ambassador lands winner on Ruby Thursday at Cheltenham
The bookies may have enjoyed the upper hand across the first two days at Cheltenham, but the punters struck back thanks to an incredible Ruby Walsh and Willie Mullins quadruple on day three. After heading into the day without a victory, the famous horse racing duo made a quick start by prevailing in the JLT Novices’ Chase on Yorkhill (6/4), …
Read More »32Red Sports appoints Nico de Boinville as Racing Ambassador
Ahead of the start of Cheltenham Festival 2017 (14-17 March), 32Red Sports has confirmed the appointment of star jockey Nico de Boinville as its latest ‘Official Racing Ambassador’. Champion Jockey Nico de Boinville, has won four times at Cheltenham, including Gold Cup Victory in 2015 riding Coneygree. De Boinville joins 32Red Sports stable of racing experts including Paddy Brennan, Bryan …
Read More »£175.6m acquisition of 32Red expands Kindred’s multi-brand strategy
Henrik Tjärnström, CEO of Kindred Group, has said that his firm’s £175.6m acquisition of 32Red is consistent with the firm’s ‘multi-brand strategy and stated desire to grow our business in regulated and soon to be regulated markets’. 32Red will now join Kindred’s stable of brands which includes Unibet, Stan James, Maria Casino and Bingo.com. Commenting on the deal, announced this morning, …
Read More »32Red signs up three leading jockeys as brand ambassadors
32Red has announced that leading jockeys Jamie Spencer, Bryan Cooper and Paddy Brennan have joined the company as racing ambassadors. Starting today, the jockeys will provide insight and analysis on both their rides and the big races, with daily blogs throughout the major flat and national hunt festivals. Each of them will wear 32Red-branded race apparel to support 32Red’s sponsorship …
Read More »Sun Bets confirmed as new All-Weather Championships sponsor
Sun Bets, the sports betting website powered by Australian gambling giant Tabcorp, has been confirmed as the new sponsor of the Mile division in the 2016-17 All-Weather Championships. Sun Bets joins fellow Authorised Betting Partners, 32Red and Betway, as category sponsors in the competition. The 2016-17 All-Weather Championships will run from Thursday 27th October through to Finals Day at Lingfield …
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