BetConstruct and Fast Track enhance player experience with AI

BetConstruct and Fast Track have announced a new partnership that will integrate the two company’s respective technologies.

Described as a major development in enhancing the player experience, BetConstruct’s operators will now be able use the Fast Track solutions ‘with ease’.

The deal combines BetConstruct’s comprehensive solutions with Fast Track’s expertise in player engagement at scale using AI technology. The Singularity Model, an advanced AI-driven model designed to increase player experience, retention and loyalty, continuously analyses player behaviour in real time.

Gegham Yegoryan, CPO of BetConstruct, commented: “We are thrilled to partner with Fast Track, a company that mirrors our ethos of innovation and excellence. 

“This partnership is more than a collaboration; it’s a fusion of strengths, bringing together BetConstruct’s comprehensive gaming and betting solutions with Fast Track’s unparalleled expertise in player engagement and retention.”

In further detail, operators can now enjoy a ‘plug-and-play onboarding process’ with Fast Track, gaining access to real-time information and giving them the ability to make data-driven decisions. 

This seamless integration reduces time to market and also enables BetConstruct’s partners to immediately begin optimising player engagement strategies. 

The aforementioned Singularity Model delivers personalised content at the right time and through the right communication channels. 

It adapts to individual player preferences and patterns, ensuring that each interaction is tailored and delivers engagement, the companies explained. 

Simon Lidzén, CEO and Co-Founder of Fast Track, concluded: “Joining forces with BetConstruct represents a significant leap forward in our mission to digitalise the iGaming industry. 

“Together, we are set to deliver a gaming experience that is not only enjoyable but deeply engaging, personalised, and, above all, player-centric.”

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