Betclic aims for highest French profile with Ligue 1 betting partnership

Betclic has announced its biggest sponsorship commitment to date after becoming the official betting partner of French football’s Ligue 1 and Ligue 2 championships.

Confirmed this morning by France’s Ligue de Football Professional (LFP), Betclic will join French football’s roster of marquee sponsors, which includes UBER Eats as headline sponsor Ligue 1 and BKT tyres as lead sponsor of Ligue 2. 

Securing a three-season agreement, Betclic will commence its betting partnership arrangement of Ligue 1 and Ligue 2 in September, with a start date yet to be confirmed. 

Last April, the LFP was forced to cancel all 2019/2020 football leagues and competitions on direct orders of the French government, which deemed that France would hold no major sporting and entertainment events until September.  

Announcing the partnership, LFP Director-General Didier Quillot described Betclic as a ‘generational brand’, expanding the Ligue 1-and-2’s appeal to target audiences aged 18-35.

He said: “We are very pleased to welcome Betclic as a partner of Ligue 1 Uber Eats and Ligue 2 BKT. The arrival of this new partnership demonstrates the attractiveness of our two competitions. Alongside Betclic, a modern and strong company for young people, we find the best partner to support us in our recruitment and digital engagement challenges.”

Meanwhile, Betclic CEO Nicolas Béraud, underlined the importance of the partnership at a critical time for French football as it prepares to restart its professional leagues following lockdown.

Béraud added: “We are very proud to partner with Ligue 1 Uber Eats and Ligue 2 BKT. These 2 competitions are very appreciated by our players, Ligue 1 Uber Eats being in particular the most wagered competition on Betclic. 

“The offer that we are going to deploy as part of this partnership will allow all French football fans to live their passion even more intensely. “