SBC News Voice of the Sports Betting Industry
Online sportsbook 10bet has announced its biggest sponsorship agreement to date, after becoming the official ‘Gaming & Betting Partner’ of Juventus FC – Serie A’s most successful and popular football club.
A revamped 10bet secures a three-season arrangement with Italian football’s ‘Old Lady’, detailing its Juventus sponsorship as a key directive in the bookmaker’s aggressive European growth strategy, boosting its brand presence and coverage to diverse football audiences.
“10bet is thrilled to be partnering with such a prestigious brand as Juventus and both brands share the same values and principles,” read the company’s statement. “We are passionate about presenting our audiences with the most unique and entertaining products and we’re confident this will be a mutually beneficial long-term partnership.”
Juventus have won the Italian Serie A title eight times in a row between 2011-2019 and a total of 37 times during its 122-year history. They have also been crowned European Champions League winners twice making the famous black and white kitted team Italy’s most successful domestic club.
Giorgio Ricci, Juventus, Chief Revenue Officer, said: “We will work exclusively outside Italy together with a partner for whom entertainment and engagement are the core activities.
“The particular attention paid to the global markets and audiences, a key theme for 10bet and the Club, attests to the perfect synergy between our companies. In fact, this agreement fits ideally into the ongoing international growth project that has been in development by Juventus for years now.”
