SBC News Voice of the Sports Betting Industry
Spanish gambling operator Grupo Codere has launched its new Spain-wide marketing campaign ‘BBQ’ featuring Real Madrid stars Marco Asensio, Karim Benzema, Mateo Kovacic and Carlos Casemiro.
The campaign promoting Codere Apuestas (Codere.com) products was launched on Spanish TV networks last week ahead of the UEFA European Super Cup Final between Real Madrid Vs Manchester United.
The campaign features the tagline ‘Si Lo Sabes y No Apuestas….Duele’ (translation: ‘If You Know It & Don’t Bet…it hurts’).
Codere marketing stated that it wanted to capture the confidence of Real Madrid fans ahead of a new European football season, having seen their team win La Liga and the UEFA Champions League in 2016/17.
In November 2016, Grupo Codere signed a three-season agreement with Real Madrid, which saw Codere Apuestas become the ‘Official Bookmaker of Real Madrid’.
Signing its biggest sponsorship to date, Codere leadership detailed that its partnership with Real Madrid was critical to both its Spanish home market presence and international expansion projects in Latin & South America.
Codere Apuestas – BBQ
