BetMcLean upgrades its web and mobile presence with Optima

BetMcLean, the Northern Ireland online and retail sportsbetting and e-gaming operator, has launched new web and mobile front-end products powered by software development firm Optima.

BetMcLean is Northern Ireland‘s largest independent bookmaker, and it operates over 60 shops throughout the province and employ in excess of 300 staff.

Paul McLean, Chief Executive Officer of BetMcLean, said: “We are very pleased to be partnering with Optima; their software platform has an excellent reputation in terms of performance and scalability, together with a very rich set of professional bookmaking tools and features, and with all of the integrated services that will allow us to offer an excellent product to our customers.

“Optima’s team, knowledge and passion around the sportsbetting and E-gaming business, has made them the perfect partner to achieve our strategic objectives. This is a strategic investment for us and Optima has demonstrated the commitment, experience and knowledge of the industry necessary for BetMcLean to confidently move forward with the project.”

Jacob Curciel, CEO and founder of Optima, added: “We are very excited to have this opportunity to work with BetMcLean for the setup of a dedicated full OPTIMA sportsbetting and e-gaming, web and mobile. Passion and know-how around the sportsbetting and gaming business is a must-to-have to be a market leader in the industry, and the BetMcLean team has demonstrated they score very highly on these points.

“At Optima, through the delivery of a turn-key platform, we will work hard to assure that BetMcLean has the technology and products to achieve their objective of leading the Northern Ireland market delivering the best and most enjoyable customer experience across all channels.”