SBC News Voice of the Sports Betting Industry
In the build up to this summer’s UEFA EURO 2016 championships, BetVictor has announced the launch of its multi-content UK campaign promoting its ‘Million Pound Goal’ competition.
The operator has guaranteed it will give away a total of £1,000,000 to the customer who correctly predicts, or is closest to correctly predicting, the minute and scorer of the opening goal in the Euro 2016 final (10 July).
The competition will be open to all new and existing customers, who will be required to wager £5 or more during Euro 2016 in order to place one predication
Every additional five qualifying bets will earn further competition predictions throughout the tournament, customers can gain additional predictions by playing The Million Pound Goal slot and/or virtual sports.
BetVictor’s Million £ Goal Competition’ is the first campaign run in partnership with new lead creative agency Mr President and will be promoted on TV, radio, print and digital channels.
The new campaign will feature the football animations of Richard Swarbrick and will be voiced by legendary commentator Barry Davies.
BetVictor Director of Sportsbook, Matt Scarrott, said:
“Our message for the Euros is simple and relevant; we will continue to offer the football bettor the best value but are also going to give away £1,000,000 on the final of Euro 2016; it doesn’t matter if the first goal is a fluke in extra-time, an own goal in the opening minute, a penalty in a shoot-out after a 0-0 draw or a 30-yard volley; a goal is a goal however it is scored and the opening goal in the Final on 10th July could win one lucky BetVictor customer £1,000,000!”
