SBC News Voice of the Sports Betting Industry
GVC Holdings betting exchange property BETDAQ will significantly increase its coverage and brand presence within UK racing, confirming that it has agreed to sponsor the starting stalls of nine Arena Racing Company (ARC) UK racecourses in 2018.
The marketing deal, which covers up to 1,000 races, will allow BETDAQ’s brand to be shown on starting stalls at any unsponsored flat meeting on ARC racecourses, including live races across the summer on At The Races and Sky Sports with their Winning Post Live programme.
Shane McLaughlin, Managing Director of BETDAQ, said: “BETDAQ are pleased to enter into this partnership with Arena Racing for the remainder of the 2018 flat season. Branding their starting stalls will enable us to further deliver the 2% value commission message and build on the positive momentum and goodwill the brand has been receiving from the racing fraternity over a number of months.”
McLaughlin further details BETDAQ’s commitment to UK racing in 2018, a year in which the online betting exchange has secured new sponsorships of Kempton Park, extended its title sponsorship of the Punchestown Champion Hurdle.
Backing BETDAQ’s commitment David Leyden Dunbar, Director of Partnerships at ARC, said: “We’re delighted that BETDAQ has chosen to build on their racing sponsorship portfolio by becoming ARC’s group starting stalls partner. Each of our flat tracks are looking forward to working with the team at BETDAQ to ensure we help promote the betting exchange across this summer’s flat racing.”
