SBC News Voice of the Sports Betting Industry
UK racetrack operator Arena Racing Company (ARC) has confirmed that FTSE-listed bookmaker William Hill will operate new betting facilities within six of its syndicated race-courses.
The bookmaker is set to manage betting facilities ARC tracks; Doncaster, Lingfield Park, Royal Windsor, Southwell, Wolverhampton and Worcester. William Hill and ARC management expect the facilities to be installed within all six racetracks by the end of August.
ARC’s Director of Operations, Mark Spincer commented on the partnership: “We are really pleased to have been able to work with William Hill to ensure all these betting facilities will be open in the coming weeks. As a leading betting operator, and key sponsor partner of ARC, William Hill’s facilities are well placed to meet all customers’ needs and thrive in the years ahead.”
The agreement between ARC and William Hill follows on from the long-term media rights deal agreed between William Hill and The Racing Partnership in December 2016.
Furthermore, William Hill is now the sponsors of the William Hill St Leger Festival which will run at Doncaster racecourse from Wednesday 13 September to Saturday 16 September. 45 entries have been received for the Group 1 £700,000 William Hill St Leger Stakes
William Hill’s Divisional Director for the Northern Region, Steven White, said: “The William Hill facilities at Doncaster are already proving popular so we are excited about extending our presence to the on-course betting facilities at six of ARC’s racecourses. On course customers will receive the full William Hill service enabling them to bet on other courses as well as other sports while viewing the best of the day’s televised sporting action.”
