SBC News Voice of the Sports Betting Industry
UK bookmaker Coral has been confirmed as the new title sponsor of the Punchestown Gold Cup (Wednesday 26 April – County Kildare Ireland).
As part of its contribution to the Punchestown Festival (25-29 April), Coral has boosted the Gold Cup prize fund by €50,000 to €250,000. The Gold Cup which dates back to the 1960’s is widely considered Punchestown Festival’s flagship race.
The Punchestown Festival is Ireland’s biggest racing event and will be broadcast live on TV by RTE Sports. As a premium festival partner Coral, will receive heightened brand coverage during the four-day Festival period.
Simon Clare, PR Director at Coral said of his company’s decision to sponsor the Punchestown Gold Cup, “we are both proud and excited to be able to associate the Coral name with such a prestigious Irish jump race, and we are looking forward to working with the Punchestown team to promote this year’s contest, and those in years to come. The Punchestown Festival is one of the biggest betting weeks of the year and we are thrilled to be involved in it.”
Janet Creighton, Head of Sponsorship at Punchestown, “Coral first sampled the sponsorship experience at Punchestown on the final day of the 2016 festival and have returned this year as title sponsors at one of the most prestigious fixtures on the Irish sporting calendar. I certainly think that shows their commitment to Punchestown and indeed to Irish racing. We look forward to working alongside the Coral team to ensure delivery of a very rewarding sponsorship experience for them.”
