SBC News Voice of the Sports Betting Industry
Industry data and analytics provider Betradar has secured an extensive live betting solutions partnership with Greek licensed gambling operator OPAP.
The partnership will see OPAP the biggest bookmaker in Greece integrate Betradar provisions for automated live betting markets and in-running trading services throughout the operator’s retail and online betting network.
OPAP governance detailed that Betradar live betting services were needed in order to expand and update the firm’s all-round betting provisions, as OPAP seeks to maintain its position as Greek market leading operator amid increasing competition.
Thanos Rigas, Trading Director of OPAP welcomed Betradar as partner “We are pleased to have sealed this partnership with Betradar, which is consistent with OPAP’s “2020 Vision” and our strategic priority of building a world-class portfolio of products and services. Betradar’s comprehensive and reliable live betting services enable us to more than double the offer of sports events to our customers, improving their experience both online and through our agencies network”.
Alexandros Gerontikos, Sales Operations Director of Betradar, said: ‘’We are very pleased that we, at Betradar, have the opportunity to broaden our cooperation with such an important client. We look forward to a long and fruitful partnership. We are convinced that together we can form future developments and play an important and active role in the creation of an even more exciting product portfolio’’.
